E-commerce marketing ideas for International Women's Day
Seasonal campaigns are a great opportunity to target and engage your customers when they are in seasonal buying mode. International Women’s Day is one of them. If this occasion is important for your brand, you shouldn’t miss making your target audience feel special and appreciated.
Nowadays, women represent the largest market opportunity in the world.
“Women are fast becoming prominent creators of wealth and it is expected that they will control 75% of all household spending by 2028.”
As an online retailer, what supposed you should do with International Women’s Day? To help you increase conversion rates, we’ve compiled this list of e-commerce marketing ideas and tactics.
WOMEN’S DAY TO-DO LIST
Organize better, accomplish moreWOMEN’S DAY TO-DO LIST
Organize better, accomplish moreDedicated Landing Page
Create a sense of equality and appreciation
Your dedicated landing page needs to create enjoyable feelings suitable for Women’s Day. Show to your loyal customers that you respect and appreciate them. Offer experience, not things. Our decisions are based on emotions and the way things are presented to us. They will remember how you value their rights.
- Use colors associated with Women's Day like purple, green, red and white.
- Purple is the official color of International Women’s Day and signifies justice and dignity.
- Create a message around women’s equality and their contribution to the world.
- Offer a discount on your product or service.
- Prepare a special voucher or a gift card.
- Run a contest.
- Donate to a women’s charity for every purchase made.
- Create wishlists and gift guides.
- Prepare special gift cards.
- Add an extra gift for every purchase.
- Free gift wrapping gives your brand a special touch.
Don’t expect your audience to just stumble across your website.
Keep delivery details clear and marked.
Add navigation boxes with CTAs.
Dedicate a special section on your website
for Women’s Day gift cards.
for Women’s Day gift cards.
Navigate your customers through your product offerings.
Highlight delivery details –
shipping time can make or break your conversion rates.Explain the returns process.
shipping time can make or break your conversion rates.Explain the returns process.
Cart abandonment pop-ups
An exit-intent pop-up at the checkout is an effective yet effortless solution to reduce cart abandonment.
Drive attention to anything that might get your abandoning customers across the line such as free delivery, urgency about delivery dates or low stock.
Email marketing campaign
Build a successful email marketing campaign.
-
Create eye-catching and attention-grabbing email subject lines to inspire your subscribers
and increase email open rate. - Create a buzz with a targeted messaging and colourful template.
- Use emojis in your subject line.
- Make body copy matches your subject line.
- Send a special offer to your loyal customers.
Offer your loyal customers early access
to the newest collection.
to the newest collection.
Anticipation leads to higher customer engagement
and engagement leads to additional sales.
and engagement leads to additional sales.
“The highest-performing online retailers can acquire up to 60% of new customers during seasonal campaigns.”
Use personalized content to show your customers products that they’re interested in.
IMPROVE EMAIL OPEN RATE
Turn your email campaigns into a revenue-generating machine!
Add a touch of personalization to your email campaigns to maximize your email efforts.
Refer to customers
by their name
Segment
your mailing list
Socital’s dynamic segmentation tool can help you identify your subscribers’ first name and gender, develop rich customer profiles and segment your mailing list.
Utilize Socital’s solution for seasonal campaigns to increase sales and average order value
- Easily launch on your online store.
- Sign-up campaigns to build up your subscribers list.
- Promotion campaigns to drive more sales.
- Cart abandonment popups to recover orders.
- Animated countdown timer to create urgency.
With Socital you get:
- Ready-made campaigns. No coding required.
- Advanced triggers and targeting rules.
- Get your subscribers’ first name and gender to personalize emails.
Additional marketing should happen in the form of social media ads and Google ads. Social networks are giving you an opportunity to connect, boost engagement and inspire your customers.
See how you can create your first cart abandonment campaign
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