3 ways to improve your e-commerce conversion rates
Online retailers are on a constant quest to improve the conversion rates on their websites. While there are many different things you can do to optimize your conversion rates, these are our three specific practices that will get you the most impactful results. These practices are specifically designed to convert a higher percentage of website traffic and drive more sales.
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1) SOCIAL MEDIA CONNECTSBy allowing your visitors to connect with you through their social media accounts on your websites’ touchpoints you are achieving two things.
- First, you give your visitors a fast and simple way to subscribe to your newsletter, login to their account, receive your coupons and so on.
- And second, you are able to collect rich customer data such as name, email, gender, age, interests and location from their Social Media profiles.
2) EMAIL CAPTURE FORMIf social connectivity is beyond your reach, capturing your visitor’s email address is the next best thing. Email leads are incredibly valuable and very important for future re-targeting purposes. Even if your visitor doesn’t convert while they’re on your website, you can hit them in the future with special offers and holiday promotions. Add a welcome pop-up with an email capture form to ensure that every new visitor gets a chance to subscribe to your mailing list. Additionally, with Socital’s AI/ML tools used with your email capturing, you can collect additional information on these subscribers and even further convert with more personalized messages.
3) CART ABANDONMENT POP-UP
This last practice will help you increase your sales conversions by grabbing the attention of the visitors that attempt to leave your website. Online shoppers typically want to explore all their options before purchasing. So it’s very likely that they are also looking at your competitors in search of a better deal, leading to cart abandonment on your site. An awesome way to prevent this from happening is by implementing an exit intent offer on your cart page. Showing your visitor a coupon code when they are about to leave will not only incentivize visitors to stay on your site, but to also complete their purchase.