Top search features to improve customer experience on your website
When it comes to a search query, there are some which are stock standard and others that can be a little more difficult to understand. We’ve laid out all of the query types that you can expect to find when trying to improve the customer purchase experience in online retail with the different types of query.
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It may seem like fundamental basics, but did you know that 16% of the top ecommerce sites in the US do not support search by product names? What’s even more jarring is that 70% of these sites need their users to search by the exact product type jargon that the site uses! What this means, is that if you’re on one of those sites and you search for “widescreen television”, and it’s not categorised as such, you won’t return any results! In an ecommerce world where online buying is supposed to be easy and understandable, this is just not acceptable.
The Most Popular Types of Query
ExactAn exact query is a type of search that’s probably the easiest of the bunch. Users know exactly what they are looking for and will search by product name and model. It’s not just as simple as having the keywords matched for each product, but also needs to account for different spelling mistakes that people might make. This can also differ by region as the one brand may be known by another name in a different country.
Product TypeWhen not looking at an exact search, people will often try a broader search term. A search like “toaster” will be able to head straight into the category of all the toasters, a far more useful search when users aren’t so sure on what exact type of product they are after. This will require more detailed labelling of the products on your site and will need to cater for different synonyms of the products. A “coffee cup” should also be identified as a “mug”.
When people aren’t sure of a product name, or a product type, they’ll search for the symptom. In this scenario, people may search for something like “stain remover”, not knowing what type of stain remover or product they’ll be looking for, but rather just looking for something to treat what it is. These need to be included for the products in order to make them appear searchable for the symptom that the product can remedy.