BFCM is typically one of the most stressful periods for retailers as they need to prepare their business for a great increase in traffic, orders and support requests. Enter 2021, with the shopping habits completely shifting due to the global pandemic, preparation is the key to success now more than ever.
Not surprisingly, the competition is intense during that period. All brands cut the costs of their offers to attract loads of both loyal and new customers. So, if you want your efforts to be rewarded with an increase in sales, then you need to do your best to make your Black Friday promotion irresistible.
Table of Contents
#1 Prepare and test your website for Black Friday
#2 Design a Black Friday landing page that converts
When it comes to the effective landing page design, you need to emphasize your offer and the key benefits. Focus on a single product, service, or event. If you’re promoting the new items, then make sure that you highlight the main benefits.
The Black Friday landing page active all year long
#3 Highlight your delivery details during Black Friday
Update the website:
Manage expectations with your shipping company
Transform returns into retention
#4 Grow your email list, segment your audience
Segmentation in the times of COVID
#5 Integrate new tools & test existing ones
Add extra features:
How to create anticipation?
#6 Use Social Media to bring customers to your website
Use trending Black Friday hashtags
Make your Black Friday Sale a Facebook event
Launch your Black Friday campaign on Facebook, Instagram, Google
Run a Giveaway early enough
Sneak peek at Black Friday Deals
Create a preview of products that will be available on sale
You can create a short video that features some of the products you will be having on sale. Promote the video on
social media and create hype around your store. Attention: don’t reveal all items on sale as this might harm
your pre-Black Friday sales performance.
Limited time deals in the days leading to the main event
Generate excitement through a flash sale
Reward your loyal customers
#7 Encourage immediate action during BFCM
A deal of the hour
Black Friday exclusive products
You can add new products in two different ways:
Free gifts with a minimum purchase
Use vertical video to engage your IG followers
#8 Use website pop ups to improve conversion rates
Help them find targeted offers
Generate a sense of urgency to boost season sales
Offer complementary items for increased cart size
Don’t let any shopper leave without capturing their email
Hide a discount code on your website
# 9 Run email marketing campaigns for pre-Black Friday rush
Not everyone’s the same - segment your users
Subject line that stands out from the crowd
Build anticipation to subscribers
Personalize your emails
#10 Assist in the buying process
Ensure fast response rate
Black Friday gift guides
On-site landing page
Go-Live on Instagram/ Facebook
Instagram shoppable posts
On the days of BFCM ensure you create live events through your SM channels i.e Instagram/Facebook.
Amazon’s live videos, for example, generate thousands of views and engagement for them. As dominant as Amazon
is on Black Friday, if Live videos & broadcasts works for Amazon, it could work for you too.
Work the hours others will not
It will also help skeptic buyers who have product questions or buyers that are new to online (especially those
who will turn to online due to coronavirus pandemic). Never underestimate the human element, at least not
in the year 2021.