The 10 Best Shopify Apps for Checkout Optimization

The 10 Best Shopify Apps for Checkout Optimization

In the ecommerce world, cart abandonment is seen as one of the top hard-to-solve problems. Checkout optimization can be improved and become more user-friendly by implementing some handy marketing automation. As a result, your business during checkout can attract new customers, boost sales, increase customer loyalty, reduce cart abandonment, and improve the shopping experience in general.

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How do I optimize my checkout in the Shopify store?

As the global cart abandonment rate is 75.52%, one thing every business should do is replace the traditional checkout by using a smart Shopify app. It’s a simple and ideal way to boost the profits of your ecommerce business in your Shopify store. Without understanding why customers abandon carts, reducing cart abandonment is an impossible undertaking. Below you will find some tips to increase your conversion rate and provide a checkout process as friendly and as easy-to-use as possible, and boost sales.

Tips to consider during checkout optimization

Focus on the first impression

The key to success lies here! Creating a unique and beautiful design for your website and waiting for a spike in sales is a traditional approach. Shopify offers thousands of design templates, each able to enrich the shopping experience. Finding the right template for your commerce store guarantees a smooth browsing shopping experience.

Save shopper’s clicks

Make the shopping experience fast! In order to combat cart abandonment rates, you optimize call-to-action buttons, employ beautiful popups, etc. So, if you are having difficulties when your shoppers move from cart to checkout, this one hint will prove helpful: one-click purchasing. It turns a traditional checkout into a seamless journey on the way to a purchase. The message from this ecommerce mogul is clear: let your customers get on with the checkout in just one move! Don’t let every new click become a new option for the shopper to abandon the checkout.

Combine simplicity and excellence with fun

Look for apps that will not have your customers struggle through shopping, but instead enjoy it in its entirety. Build with simplicity and excellence. Find an app that modifies the traditional cart and turns it into a multifunctional element of your website.

What is a good checkout conversion rate for a Shopify store?

The benchmark is 1.75%. Larger stores have pushed this number to 1.85%, and if you are more than 2.8% you are in the top quartile. The highest conversion rate we’ve seen on Shopify is 8%.
We are now going to break down the 10 best Shopify apps and focus on their key features, in order to explore the perfect way to implement the ideas to your online store, improve the checkout experience, and boost sales.

1. OneSignal

web push notifications

OneSignal uses push alerts which automatically alert visitors about abandoned carts and drive them back to your store with web push notifications. (Ability to customize the wording to match your site’s voice.)
Best Shopify Apps for Checkout Optimization
You can also use custom web push notification campaigns to deliver announcements directly to your visitors’ browsers, amazing segmentation based on country, language, cart status, sophisticated behavioral triggers to alert customers about relevant promotions or offers, etc. OneSignal automatically sends notifications when the product shoppers want is back in stock. It also provides analytics to see how many people sign up for these product alerts and understand your product demand better. OneSignal automatically sends shipping updates to shoppers. Desktop or browser notifications appear to shoppers when their order ships. Send tracking codes to customers so they can track the product journey from shipment to delivery.
You can migrate for free, save money, and import your existing subscribers from PushOwl, Firepush, Smart Push Marketing, HeyDay, Web Push, and many more.

Pricing Plan

Paid Plans

GROWTH PLAN

from $9 per month
  • All features from Free +
  • Standard Personalization
  • Advanced In-App Messaging
  • List Uploads
  • Confirmed Delivery
  • GDPR Compliant + DPA

PROFESSIONAL

from $99 per month
  • All features from Growth +
  • Advanced Personalization
  • CSV Exports
  • Advanced Analytics
  • Custom Event Tracking
  • 24/7 Prioritized Email

ENTERPRISE

Custom
  • All features from Professional +
  • Custom Segments & Tags
  • Custom Contract, SLA & DPA
  • Onboarding & 24/7 Support
  • Admin Controlled 2FA
  • Advanced User Permissions

2. SpurIT

the one-click checkout

SpurIT -the One-Click Checkout Shopify mobile app- is here to stay! This app redirects shoppers who clicked the button “Add to Cart” to a special pop-up that offers immediate checkout (a powerful editor makes it possible to customize the design of the popup. Set up a new design with 7 amazing templates and make it match the general looks of your ecommerce website, appealing to the visual senses of your shoppers). Your customers can now make an instant purchase instead. And the function of the popup remains the same: it has the functionality of a traditional Cart. Users will have full control over the content of the cart, deleting or adding products if necessary. With the One-Click Checkout app, you can create an emotional shopping experience that encourages visitors to make extra purchases in your Shopify store. The One-Click Checkout app allows you to choose from multiple options as “Continue shopping”, “Checkout”, “Go to Cart”.
Best Shopify Apps for Checkout Optimization
All available on one page! Your customers will have to choose the appropriate variant and confirm the content of their order – the app will do the rest. Simple and intuitive, the navigation of the checkout page is user-friendly and can be a significant contribution to the overall success. Also, did you know about the “Double hit guarantee”? Set up a checkout booster all over your online store. It means that the “Buy it Now” button works together with the “Add to Cart”. Manage customers’ checkout flow flexibly to secure your sales. Integrates with Facebook Pixel & Google Ecommerce Analytics.

Pricing Plan

Free Plan
  • “Buy now” button functionality
  • “Add to cart leads to checkout” functionality
  • 95% of Shopify themes supported
  • Fast live chat support

Basic Plan
  • $9.95/mo or $8.00/mo billed at $95.95 once per year
  • Manage checkout flow flexibly
  • “Cart summary pop-up” functionality for “Add to cart” button
  • All from the Free Plan

Priority Support
  • $18.95/mo or $8.00/mo billed at $95.95 once per year
  • Up to 3h/mo of customizations
  • Dedicated manager
  • Priority queue to get support
  • Assistance to set up the app
  • All from the Basic Plan

3. Qikify

Sticky Add To Cart

With Qikify you can add a Sticky Cart button -in the display position you like- showing up on all pages, which can lead your customers directly to the cart or checkout page.
Sometimes, during a sale, your long product description can make your default Add-to-Cart button disappear when visitors scroll down. But Qikify provides you with a Sticky Bar that will always show the Add-to-cart button on the screen -on top or bottom of pages so that your visitors can add products to their carts instantly without scrolling up.
An extra possibility is that the Sticky Cart button can open a mini cart – in a position that serves you the most- available in 3 types [bubble, off-canvas (sidebar), modal (popup), while staying on the current page, so shoppers can see what products their cart contains without having to direct to cart page. Then they can go to check out immediately with this mini cart. Integrates with any Shopify theme

Pricing Plan
  • Free plan available

4. Socital

Target abandoning buyers in real-time

Socital is a marketing automation platform trusted by e-commerce businesses of all sizes. Socital is an e-commerce marketing platform that helps merchants capture leads, convert anonymous visitors into customers, and increase sales. It’s the only marketing platform that enables you to pull your customers’ data from their social media profiles and use them for targeting in real-time and send personalized email campaigns. The platform provides a unique set of tools for data collection, email database segmentation, conversion optimization, targeting, and personalization. Socital detects when visitors are about to leave and allows you to bring them back easily. It sets triggering rules to activate upon customers’ intention to leave the checkout process without purchasing. First, Socital displays a message and incentives personalized to the customer to encourage purchase, and then it sends the shoppers directly back to the checkout page with a simple button.
Socital
Socital creates smart pop-ups with social media logins and advanced triggers to capture more leads, grow your email list & turn visitors into customers. Increase sales with seasonal campaigns like Black Friday, Christmas, or Valentine’s with beautiful pop-ups, countdown timers, bars, success messages, contact, and survey forms, and personalized recommendations. No coding needed.

Pricing Plans

Free Plan

-
  • 100 new leads/mo
  • Unlimited popups & campaigns
  • 50+ ready-made templates
  • CTA buttons with Facebook, Google
  • 18 targeting rules
  • Analytics

Accelerate

$19 per month
  • 500 new leads/mo
  • Unlimited popups & campaigns
  • 50+ ready-made templates
  • CTA buttons with Facebook, Google
  • 18 targeting rules
  • Analytics

Growth

$39 per month
  • 1,000 new leads/mo
  • Unlimited popups & campaigns
  • 50+ ready-made templates
  • CTA buttons with Facebook, Google
  • 18 targeting rules
  • Analytics

Pro

$59 per month
  • 2,500 new leads /month
  • Unlimited popups & campaigns
  • 50+ ready-made templates
  • CTA buttons with Facebook, Google
  • 18 targeting rules
  • Analytics

5. Rise.ai

upsells and gifting services

With Rise.ai, you can increase revenue by selling upsells and extra gifting services. Gift Checkout enables you to offer all of the extra gift services and gift upsells on the cart page. The app’s ready-made features include gift-wrapping – A gift wrapping service can make you cash. Greeting cards – add personal cards from purchasers to the gift box. Enable different levels of service to match your customer preferences (printed/hand-written etc.) – customized to your needs (change font, color, rename texts, translation options, or even built an image gallery with your store’s branded images, etc.).
Best Shopify Apps for Checkout Optimization
During the first-time setup you have to choose which gift services you want to enable; set the costs you want to charge your customers (free is also an option), and that’s it! It can save you time and money while adding the gift options directly to your cart page, acquiring the design color and fonts from your theme! It’s one of the best solutions to improve the checkout process and your loyalty program and increase the order value.

Pricing Plans

7-day Free Trial

Essential

$4.99 per month
  • Up to 10 upsells a month
  • Multiple greeting card products

Efficient

$14.99 per month
  • Up to 50 upsells a month
  • Multiple gift wrap items

Prime

$49.99 per month
  • Unlimited Upsells
  • Design options

6. Salesqueue

upsells and gifting services

Salesqueue works in the background by creating a Shopify ScriptTag without touching your theme files, to make sure that a full customizable waiting-like banner will be displayed when your visitors want to go to checkout. Customize the random queue number that should be counted down, the random time your visitors should wait before they will automatically be redirected to checkout, the content, and design to match your brand’s language, wording, and style. Salesqueue is compatible with all free and paid Shopify themes for the dynamic checkout buttons ‘Buy it now’ or ‘More payment options’ and all checkout buttons, for example, on a cart drawer or cart page. Theme updates or imports are also supported. It doesn’t add or change code on your theme files.
Best Shopify Apps for Checkout Optimization

Pricing Plans

7-day Free Trial

Basic

$3.99 per month
  • For Basic Shopify Merchants or below
  • All Features & Updates
  • Conversion Optimization
  • Theme Compatibility
  • Unlimited Support

Advanced

$8.99 per month
  • For Shopify & Advanced Merchants
  • All Features & Updates
  • Conversion Optimization
  • Theme Compatibility
  • Unlimited Support

Plus

$14.99 per month
  • For Shopify Plus Merchants
  • All Features & Updates
  • Conversion Optimization
  • Theme Compatibility
  • Unlimited Support

7. Powr.io

your own countdown timer

Create urgency during shoppers’ purchase decisions for higher conversions. Displaying the remaining years, days, hours, and minutes of a special deal or sale event creates urgency and increases sales. This is now possible by creating your own countdown timer bar! Power.io provides you with some features, e.g., the countdown to checkout at any future date, to build up excitement for an upcoming event, such as an end-of-season sale, new collection launch, etc.
Best Shopify Apps for Checkout Optimization
It also comes with a custom text and a button to your counter or checkout timer to offer coupon or discount codes and direct customers to your sale landing page on your site or gives you the ability to use/ insert a custom message or button to redirect your visitors during and after your count. Reset the checkout timer for each new visitor, so every visitor sees their own X minutes remaining on a special sale or offer. Add it to any product, featured product, or page on your site. Customization is available here as you can choose fonts, colors, backgrounds, and animations to style your POWR Countdown Timer.

Pricing Plans

Free plan available

Starter

$4.99 per month
  • Remove POWR Branding
  • Custom Content After Count
  • Custom Button
  • Hide Days/Hours/Minutes
  • Advanced Animation Effects
  • Automatically Repeat Timer

Pro

$11.99 per month
  • All Starter Features +
  • Countdown Per Visitor
  • Count Up Per Visitor
  • Custom CSS

Business

$79.99 per month
  • All Pro Features +
  • FREE Business Upgrade
    for All 50 POWR Apps

8. HiConversion

designed to measure every step in your checkout process

Checkout Zen contains HiConversion’s patented AI, coded from scratch to the highest standards. Benchmarking and scoring are based on live, unbiased, anonymous merchant data. Packed with the features you absolutely need minus the stress to integrate them, it supports growth from your existing web traffic and equips you to prioritize your optimization strategies. There are some great tools out there, but very few – if any – deliver 100% of the KPIs and insights your checkout needs to become a highly-profitable sales engine.
Best Shopify Apps for Checkout Optimization
When you have thousands of visitors a day to your site, even a small deficiency in your checkout performance will compound over time and compromise your site’s revenue potential. Checkout Zen is built on HiConversion’s ecommerce intelligence platform and has everything you need to convert more visitors and learn about how your customers like to buy online. Its dedicated checkout and cart analytics make Checkout Zen especially good for sites that are increasing their marketing spend (Facebook Ads, Instagram Ads, Google Ads, SEO, etc.) and want to measure the impact of Shop Pay, Apple Pay, Google Pay, and Amazon Pay or just want to get more revenue from their existing web traffic. It’s one of those Shopify apps that work as a checkout supercharger.

Pricing Plans

SHOPIFY

$9.95 per month
  • Real-time Checkout Analytics & KPIs
  • Automated Trend Reporting
  • Advanced Data Segmentation
  • Actionable Insights

SHOPIFY PLUS

$49.95 per month
  • Real-time Checkout Analytics & KPIs
  • Automated Trend Reporting
  • Advanced Data Segmentation
  • Actionable Insights

9.CartHero

Recover abandoned carts with SMS

SMS marketing is essential for recovering abandoned checkouts. At CartHero, live agents contact customers who have abandoned their checkout! As people often abandon carts because of additional costs that arise during checkout, like shipping fees or tax, one of the best ways to bring your shoppers back is to offer them a discount (e.g., recover checkouts and offer discounts for Black Friday and Cyber Monday!).
Best Shopify Apps for Checkout Optimization
Live agents contact your customers sometime after they have abandoned their checkout and offer them a discount. Then, they support the customers and answer any questions they may have about buying. After that, a coupon code and a short link are sent back to their cart. This way, you improve your customers’ checkout experiences and motivate them to come back and complete their checkout! Currently, CartHero sends text messages only to customers in Canada, the United States, the United Kingdom, and Australia.

Pricing Plans

FREE PLAN

-
  • Live Reps
  • Unique Discount Codes
  • Custom Cart URLs
  • Unlimited Recovered Carts

PRO

$49 per month
  • Live Reps
  • Unique Discount Codes
  • Custom Cart URLs
  • Unlimited Recovered Carts
  • Advanced Configurability

ENTERPRISE

Custom
  • Requires annual commitment
  • Live Reps
  • Unique Discount Codes
  • Custom Cart URLs
  • Unlimited Recovered Carts
  • Advanced Configurability
  • Custom Integrations

10. Appsyl

Upsell Funnels & Checkout URLs

Appsyl is one of the best Shopify apps for all those store owners who don’t want to fumble around with coding. It creates unique URLs that add products directly to your cart and send visitors to the checkout page, without them having to visit your store and add products to the cart manually. Sales are increased by creating URL-links that add products directly to your cart checkout page and use them on sales funnels and landing pages -because sales funnels work much better than the ordinary storefront or the regular product page. Add the cart checkout URLs to landing pages outside, into emails or newsletters, blog posts, etc., and build smart e-commerce sales-funnels based on the customer and their needs. A landing page removes the elements that cause friction and lower conversion rates on a regular storefront, provides detailed information about an offer, and allows you to convince your potential customers, without distracting them with too many details, clicks, etc.
With these conversion-optimized sales letters, you can build rapport with your potential customers, explain your product in detail (e.g. with a video) and then send the prospects straight to your checkout page. Appsyl is the perfect solution, a combination of both worlds: create a strong conversion-optimized landing page with any tool you like, and use the solid backend for the order fulfillment, customer service, etc. These URLs integrate seamlessly with tools like ClickFunnels, LeadPages, Kartra, Convertri, Instapage, OptimizePress, ThriveThemes, WordPress, etc.

Pricing Plan
  • 7-day free trial
  • $19.99 a month
There is no such thing as an optimal checkout process but there are smart ways to simplify the process in your Shopify store. Fuel your store with a powerful asset that removes the hassle from online shopping.

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