Marketing Personalization Tactics

Marketing Personalization for Online Retailers

Marketing Personalization for Online Retailers Online retail is undergoing a growth period right now. The covid-19 pandemic opened the door for retailers to replace high street stores which had been forced to close. Although a temporary situation, it led to more people being introduced to the world of shopping online. The convenience of online retail …

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how to use digital identities to personalize purchase experience

How to Use Digital Identities to Personalise Purchase Experience

How to use digital identities to personalize purchase experience? “THOSE WHO RULE DATA WILL RULE THE ENTIRE WORLD” ~ Masayoshi Son Omni-channel retailing has become a high priority. Combining online and in-store shopping experience is the key to retail success One of the biggest challenges is how to provide a seamless shopping experience. For this, …

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