Customer Retention Strategies for eCommerce Businesses It is often said that it can be more difficult to keep existing customers than to find new ones. This is not necessarily so, although there is an element of truth in there. Customer retention, as well as customer loyalty, is sometimes overlooked in the desire to find new …
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Marketing Personalization for Online Retailers Online retail is undergoing a growth period right now. The covid-19 pandemic opened the door for retailers to replace high street stores which had been forced to close. Although a temporary situation, it led to more people being introduced to the world of shopping online. The convenience of online retail …
Personalize customer experience: Simple tactics to collect user data Personalization is the most important online retailing technique. It ensures that your offers are relevant to your customers. Investing in personalization efforts to build relationships and create better customers’ experiences can significantly increase brand loyalty, sales, and overall conversion rates. By 2020, smart personalization engines used …
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The use of personalized product recommendations can double the profit Product recommendations should be a core part of any ecommerce website. They help increase conversion rates, drive revenue, affect average order value, and improve customers’ onsite experience. Table of Contents Brands that deliver relevant and personalised recommendations have experienced the following: Visits 7% Orders 24% …
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How to Use Personalization to Improve Email Open Rate? 75% of customers feel misunderstood by retailers when trying to engage with them, studies show. In order to combat this, you’ll want to ensure that any and all campaigns that you launch are personalised and can be solely focused on the customers and their needs. What …
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How email personalization can improve your conversion rates? Whether you’re a consumer or an ecommerce marketing guru, you know that people often receive marketing information through email. You probably wake up in the morning and see a number of some unread emails sitting in your inbox that you need to clear up. “Email marketing is …
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How to use digital identities to personalize purchase experience? “THOSE WHO RULE DATA WILL RULE THE ENTIRE WORLD” ~ Masayoshi Son Omni-channel retailing has become a high priority. Combining online and in-store shopping experience is the key to retail success One of the biggest challenges is how to provide a seamless shopping experience. For this, …
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Why should you put personalization on top of your marketing agenda? Personalization has become the key to e-commerce success. Breaking down ROI, on personalization investment using KPI, we see that businesses with the greatest results are truly customer focused and have documented personalization strategy. Table of Contents Let’s look at the facts! In 2018, nearly …
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3 personalization tactics for your e-commerce business Personalization works because the individual behind the browser has unique preferences. Showing your visitors products that you know they like smooths the path to purchase by moving them faster down the funnel. In this article, we are highlighting the most effective personalization tactics for better engaging with your …
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