how to improve the email open rate

How to Use Personalisation to Improve Email Open Rate?

How to Use Personalization to Improve Email Open Rate? 75% of customers feel misunderstood by retailers when trying to engage with them, studies show. In order to combat this, you’ll want to ensure that any and all campaigns that you launch are personalised and can be solely focused on the customers and their needs. What …

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the impact of personalization on email marketing

How to Use Personalisation to Increase the Impact of Email Marketing

How email personalization can improve your conversion rates? Whether you’re a consumer or an ecommerce marketing guru, you know that people often receive marketing information through email. You probably wake up in the morning and see a number of some unread emails sitting in your inbox that you need to clear up. “Email marketing is …

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