valentine's day promotional ideas

Valentine’s Day Promotion Ideas for E-commerce Businesses

Valentine’s Day Promotion Ideas for E-commerce Businesses While Christmas and New Year may feel like they were just here, the gifting season is back again and this time, people are focusing on another major holiday: Valentine’s Day. As more customers are increasingly relying on online shopping, ecommerce store owners are likely already in the process …

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Design ideas & trends for your Valentine’s day pop-ups

Design ideas & trends for your Valentine’s day pop-ups (real examples included)

The Valentine’s Day Pop-up Designs to Win Your Customers’ Hearts If you are looking for an effective conversion optimization tool for your online store, look no further. Website pop-ups and bars is all that you need to convert your visitors into prospects and leads, promote seasonal specials, or reduce cart abandonment. Eye-catching pop-ups can serve …

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BACK TO SCHOOL MARKETING PROMOTIONS AND ADVERTISING CAMPAIGNS

Back to School Marketing Promotions and Advertising Campaigns

Back to School Marketing Promotions and Advertising Campaigns The back to school season considers a significant retail holiday and one of the main marketing opportunities of the year. That means that retailers have to put lots of effort into designing effective back to school marketing campaigns to achieve particular results such as raising awareness of …

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lead acquisition

The Best Places on Your Website for Lead Acquisition

The Best Places on Your Shopify Website for Lead Acquisition For businesses that operate online only, their website is the main lead acquisition channel. If visitors land on your website, it means that they are interested in your business. While they browse your website, you need to grab their attention and offer something in exchange …

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types of product recommendation engines

How Personalised Product Recommendations Can Multiply Your Profit

The use of personalized product recommendations can double the profit Product recommendations should be a core part of any ecommerce website. They help increase conversion rates, drive revenue, affect average order value, and improve customers’ onsite experience. Table of Contents Brands that deliver relevant and personalised recommendations have experienced the following: Visits 7% Orders 24% …

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Secure Customer Authentication PSD2

Strong Customer Authentication: Is Your E-commerce Store Prepared?

The impact of Strong Customer Authentication on your e-commerce By the coming September, a new regulation about Strong Customer Authentication (SCA) for online payments is about to be implemented in the European Economic Area (EEA), which will include the UK. This is what’s being known as the second Payment Services Directive (PSD2).  “The Financial Conduct …

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how to convert anonymous website visitors into transactional customers

How To Convert Your Anonymous On-Site Visitors Into Transactional Customers

Ways to convert website anonymous visitors into customers Almost 98% of the visitors to your e-commerce website are anonymous. You don’t have their contact details, and you have almost no information on them at all.“How do you make sure that your brand can turn anonymous visitors into loyal, returning customers?” Table of Contents SIGN UP …

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5 Personalisation Tactics for your ecommerce

3 Personalization Tactics for Your Shopify Store You Need to Bookmark

3 personalization tactics for your e-commerce business Personalization works because the individual behind the browser has unique preferences. Showing your visitors products that you know they like smooths the path to purchase by moving them faster down the funnel. In this article, we are highlighting the most effective personalization tactics for better engaging with your …

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