Marketing Automation for eCommerce Businesses Every online business needs marketing automation to achieve growth. eCommerce marketers know that managing multiple marketing processes across multiple channels is impossible without a team with many people or efficient automation tools. The problem for small businesses is that marketing takes a great deal of time and effort. With marketing …
A/B Testing: Improve Your Conversion Rates There are many aspects of digital marketing that come together to help a business increase brand awareness. The modern consumer expects a lot from retailers and service providers, and competition is rife. Your marketing budget needs to cover a wide variety of aspects, and one of the most important …
The Best eCommerce Lead Generation Tips and Tactics The 2020 pandemic opened our eyes to the power of eCommerce. It wasn’t that businesses were not aware of its potential; it was simply that many had yet to take the plunge and dive into the eCommerce world. Lockdowns, closed stores, and transport restrictions forced a wide …
The Importance of Push Notifications in eCommerce The fast-moving world of eCommerce is one that is sometimes difficult to keep up with. There always seems to be a new marketing trend or method, or something comes along that changes the way you need to approach your marketing. If you run an online store, you’ll understand …
How to Inspire Customer Loyalty and Grow Your Business? Customer loyalty is in many ways the core of a successful and growing business. No matter the market you operate in, repeat customers are vital. It is often said that keeping existing customers loyal is more difficult than finding new customers. There is some truth to …
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Customer Retention Strategies for eCommerce Businesses It is often said that it can be more difficult to keep existing customers than to find new ones. This is not necessarily so, although there is an element of truth in there. Customer retention, as well as customer loyalty, is sometimes overlooked in the desire to find new …
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The Vital eCommerce Metrics and KPIs You Need to Monitor The e-commerce industry has been something of a savior for many of us during the recent and ongoing pandemic. With high street shops closed online businesses became the sole option. This has brought many new converts to online retail and services, and now that life …
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eCommerce Conversion Rate Optimization Tactics eCommerce has come under the spotlight lately. The COVID-19 pandemic forced high street retailers to close, leaving online stores as the only alternative. Not only did those already familiar with shopping online use it more, but the crisis also introduced the world of digital retail to a wealth of newcomers. …
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Top 11 Tactics to Increase Sales in Your Shopify Store Whether you’ve just started on Shopify or have been involved with the e-commerce platform for some time already, it’s always a good thing to learn how to increase your sales. The beauty of a platform like Shopify is that while everyone can use it, nobody …
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How to Supercharge Customers Retention with Onsite Retargeting If you find that your ecommerce website is losing leads, customers and sales, then don’t panic just yet because it’s quite normal. On average, 96% of visitors leave a website without taking the next step. It’s really a numbers game, a game that you need to play …
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