Table of Contents
What Is Social Commerce?
Some Important Social Commerce Statistics
Social Trust and Online Retail
How Does Social Commerce Benefit an Online Retail Outlet?
Why Social Commerce is Essential for Online Brands?
How to Sell on Social Media Platforms?
Social Commerce Marketing Strategies
What is an Influencer?
The Importance of Calls to Action
The second of our three factors that power social selling is the Call to Action. This is a tried and tested method of closing an advert or product description with an invitation to make a purchase or contact the retailer. These, in conjunction with the influencer and the methods of promotion we’re going to talk about later, are vital to any marketing campaign. We will talk in more detail about user-generated content shortly, but first, we’ll give you the low-down on the most powerful social commerce platforms.