The Rising Privacy Protection Concerns
of Online Shoppers
by Motive.com
67%
of consumers surveyed left a site due to concerns about how their data might be used.
83%
of consumers are concerned about their data being tracked, captured, and sold to advertisers.
The top 5 places online where consumers felt their data was at most risk
Social Media 72%
Browsing the Web 51%
Instant Messaging Apps 39%
eCommerce Websites 33%
News Sites 21%
Consent banners and privacy policies
52%
don’t understand what they agree to when clicking on consent banners.
74%
find privacy policies hard to understand.
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