The Rising Privacy Protection Concerns
of Online Shoppers

by Motive.com

67%

of consumers surveyed left a site due to concerns about how their data might be used.

83%

of consumers are concerned about their data being tracked, captured, and sold to advertisers.

The top 5 places online where consumers felt their data was at most risk

Social Media 72%
Browsing the Web 51%
Instant Messaging Apps 39%
eCommerce Websites 33%
News Sites 21%

Consent banners and privacy policies

52%

don’t understand what they agree to when clicking on consent banners.

74%

find privacy policies hard to understand.

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