The Rising Privacy Protection Concerns
of Online Shoppers
of consumers surveyed left a site due to concerns about how their data might be used.
of consumers are concerned about their data being tracked, captured, and sold to advertisers.
The top 5 places online where consumers felt their data was at most risk
Social Media 72%
Browsing the Web 51%
Instant Messaging Apps 39%
eCommerce Websites 33%
News Sites 21%
Consent banners and privacy policies
don’t understand what they agree to when clicking on consent banners.
find privacy policies hard to understand.