Online retailers have no other option but to exploit various marketing strategies, order management techniques, supply chain management, and advanced technologies to meet emerging consumer expectations.
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#1 Black Friday website experience that converts
A successful marketing campaign is impossible without good UX/UI design and therefore do your best to make the customer journey easy and delightful. What can you do? Make sure that your visitors and customers can get what they need fast. Simplify flow to the end goal, minimize clicks, and stumbling through the website.
#2 Special Black Friday themed pop-ups for better conversion rates
Besides live chats, chatbots, and other CRO strategies, pop-ups are one of the best tools for improving your e-commerce conversion rate. Even though they can be seen as a love-hate feature in web design, they can be game-changing in a positive way. When done correctly, they are a vital tool for e-commerce holiday marketing.
#3 Optimize your checkout for Black Friday onslaught
One of the powerful assists for your profits on Black Friday is the exit-intent pop-ups. An exit-intent pop-up at the checkout is an effective yet effortless solution to reduce cart abandonment and recover the lost sales.