Table of Contents
Some Cart Abandonment Statistics
Why Do Consumers Abandon Shopping Carts?
It’s frightening for the retailer that almost 6 out of 10 consumers will go elsewhere if the site has not loaded within three seconds! The following are the main reasons why consumers fail to complete a transaction at an eCommerce store:
What Should You Know About Black Friday?
Why are Abandoned Carts Important?
How to Tackle Cart Abandonment?
Here’s where we are at right now: we know that cart abandonment is a major problem that is losing a Shopify store a great deal of potential income. We know the reasons why people abandon shopping carts. We also know that due to a huge increase in online retail traffic the Black Friday weekend will see an increase in cart abandonment. For Shopify retailers looking to capitalize on more sales, now is the time to apply the methods and routines that can help with abandoned checkouts. Let’s have a look at some things you can implement right now.
Abandoned Cart Recovery Campaigns
Abandoned Cart Emails
Put your email marketing into force. If you want to re-engage shoppers who left items in their carts without completing checkout, you should have in place a well-tailored abandoned cart recovery email strategy. Time is of the essence: cart abandonment emails sent within the first hour of abandonment perform best. Since you have a very limited window to win them back set up a campaign trigger to send an email instantly after the cart is abandoned.
Optimize Checkout for Mobile Commerce
In the first part of the article, we highlighted the massive 80%-plus cart abandonment by mobile users. The smartphone is now the most popular device for browsing and shopping online. First and foremost, your eCommerce store simply must be optimized for mobile use.
Be Clear and Open About Shipping Costs
Offer a Free Returns Policy
Simplify the Checkout Process
Various and Trusted Payment Methods
The Black Friday weekend offers a major opportunity for Shopify stores to increase sales. The cult-following the occasion has built over the years does half the job for you, so be aware that your customers and many potential new customers are looking not just for great bargains and discounts, but also for a store that is easy to navigate, enjoyable to visit, and that looks great and works perfectly especially on mobile devices.