Personalize customer experience: Simple tactics to collect user data
Personalization is the most important online retailing technique. It ensures that your offers are relevant to your customers. Investing in personalization efforts to build relationships and create better customers’ experiences can significantly increase brand loyalty, sales, and overall conversion rates.
By 2020, smart personalization engines used to recognize customer intent will enable e-commerce businesses to increase their profits by up to 15%, according to Gartner.
More than that, customers prefer brands that can recommend to them products and services tailored around their individual preferences. According to the latest stats collected by Forbes.
- 91% of consumers say they are more likely to shop with brands that provide offers and recommendations that are relevant to them. - Accenture
- 80% of consumers are more likely to make a purchase from a brand that provides personalized experiences. - Epsilon
- 90% of U.S. consumers find marketing personalization very or somewhat appealing. - Statista
- 72% of consumers say they only engage with personalized messaging. - SmarterHQ
- 80% of frequent shoppers only shop with brands that personalize the experience. – SmarterHQ
Creating personalized customer experiences is not easy task. Online retailers who want to provide personalized experience to their customers need to collect their identity data such as demographics, gender, age, brand affiliations, their behaviour trough the shopping journey and know their purchase data. For this purpose, they need the right tool in place. Third-party data sources such as social media allow marketers to collect customer data such as demographics, interests, location and spending power. By combining this data with buying and browsing history, marketers get rich identity data that can use to personalize their marketing campaigns. To get and use your customers’ personal information, you need their permission. Customers need a good reason to share personal data and most importantly, they need to trust a brand.
- 84% of consumers say being treated like a person, not a number, is very important to winning their business. - Salesforce
- 74% of consumers say “living profiles” with more detailed personal preferences would be useful if they were used to curate personalized experiences, products and offers. - Accenture
- 73% of consumers say a business has never communicated with them online in a way that felt too personalized or invasive. - Accenture
- 70% of consumers say that a company understanding how they use products and services is very important to winning their business. - Salesforce
Source: Forbes
OFFER A VALUE TO YOUR CUSTOMERS
More than 58% of Generation X consumers are willing to share data with companies in exchange for personalized offers and discounts, according Salesforce. If customers see the benefits of giving their data, they will do it. Other popular options that prompt consumers to share their data are personalized in-store and online experiences as well as personalized product recommendations.
GAIN YOUR CUSTOMERS’ TRUST
Customers know that data exchange can provide them with the relevant content and better user experience. On the other hand, customers need to know that their data are well protected. Even though they are sceptical about companies keeping their data safe, they are willing to share personal information to get something in return anyway.
Establish trust between you and your customers by letting them know exactly what data you are collecting and also how they will be using that data. Learn more about how our GDPR compliant tool help you do it effortlessly.
One more important element of building trust with your customers is offering an opt-out option. Knowing that they can opt-out of communication with a brand at any time creates a sense that communication is optional. Even if some customers stop to engage with you, the brand will keep a positive and respectful reputation.
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