You may not know what it means – and you’re far from alone in that, which is why we’re here – so we’re going to cover the following: we’ll explain what omnichannel marketing is, why you need to get on board with this essential marketing strategy, where it fits in alongside other marketing routines, and how to get it right. We’ll try to explain in simple terms that you can take away and work with to help develop your own omnichannel strategy. Let’s start with an omnichannel marketing definition itself.
Table of Contents
What is omnichannel marketing?
Why is omnichannel marketing important for online retailers?
Among the many phrases and words that are put around when online marketing is discussed, one comes up often: personalization. Personalization plays a large part in the omnichannel marketing armory. Let’s think about why this is the case.
Does omnichannel replace multichannel and cross-channel marketing?
Online and offline channels
Social media marketing
Search engine optimization
Multichannel marketing explained
Cross-channel marketing explained
The omnichannel customer journey
Throughout this article, we have repeatedly referred to the ‘consumer journey’. This is important with omnichannel marketing as – as we have seen – the purpose of the process is to take the customer from step one to completion in a seamless and efficient manner whatever platform or channel they have opted to use. What do we mean by this? What does the modern online consumer expect? This could be crucial to designing your omnichannel marketing campaign, so here’s our tale on the subject.