Are you new to Shopify? 4 + 1 apps to begin with!
George Kalantzis, Marketing Specialist, re-wize.com
If you are new to Shopify maybe you have been overwhelmed by all the options & apps. Running an e-shop is a whole new world, but don’t worry, Shopify is loaded with powerful tools that will help you extend the functionality of your online store and maximize the efficiency of it.
But in the thousand apps, how can you distinguish which are the appropriate ones and the best for your business? How will you make the best choice?
If you are just getting started or you are new to Shopify, here are the must-have apps to begin with. Whatever is your purpose, definitely there is an app for that.
Table of Contents
Bulk Product Edit & CSV import
Been there, felt that! Managing a store with many (should we say hundreds?) products, is everything else but easy. It can be complicated, it can drain your energy, and take a lot of your time!
You may want to change the prices, to add a tag to hundreds of products, to optimize searches, or publish the product to sales channels such as Google Shopping, Facebook, or Amazon.
Thanks to Bulk Product Edit, you don’t have to do all the jobs manually. With just one app, this kind of repetitive work is done accurately and quickly.
Let’s take a look at Bulk Edit features
- Filter products/variants to edit by collection, product type, vendor, tags, title, description, created time, or any combination of these;
- Preview which products are going to be edited based on your filters;
- All product/variant details can be bulk edited such as price, compare price, cost, tags, title, description, vendor, product type, weight, inventory, description, SKU, barcode, Google Shopping fields, sales channels, collection, Metafields, HS code, etc.
CSV Edit Features
- Both CSV and Excel formats are supported.
- You can upload or provide a link to the CSV or Excel file.
- No need to have a fixed column format. You only need one column to locate the product/variant, and another column to edit a certain product/variant field.
Scheduling Features
- You can schedule tasks to run at a later date. For example, you can schedule a task to bulk discount products at midnight for Black Friday.
- You can set up daily or weekly recurring tasks. For example, you can hide out-of-stock products from the Facebook channel daily.
Safety Features
- There is no downtime to your store during bulk edits.
- You can review changes in our detailed logs, which include product/variant names, edited fields, old values, and new values.
- All bulk edits will be saved for at least 30 days, during which time you can revert the changes with just one click.
Facebook channel
Definitely one of the must-have apps! With the Facebook channel, you have all the tools you need to sell and market among Facebook and Instagram. With the Facebook channel by connecting your main Facebook accounts, your product will automatically sync. And this is the first step that will help you to promote them on both Facebook and Instagram.
By using free and paid marketing tools, you will grow your business, reach new customers, manage all your products from one place, without leaving Shopify.
Don’t forget to set up your Facebook pixel so you can understand customer behavior and traffic that will lead you to effective marketing campaigns!
Among others, you can sell from anywhere with the new Facebook feature – the Facebook Shops. Through Facebook Shops you can create a single shop for both platforms (Facebook and Instagram) to sell your products and collections and seamlessly manage your orders in Shopify. Up until now – in the US only- followers can automatically check out via a website or directly on the app.
Free or paid ads
Marketing features will help you find your audience, create a new audience, engage followers, and boost sales. You can create a Facebook audience while building ads to help new customers find your online store and promote up to five products in a carousel ad.
Dynamic retargeting ads allow you to retarget shoppers that have already visited your store. Target the right audience with interest-based targeting or lookalike audiences.
Choose a budget, along with campaign start and end dates that work for you. For low-risk marketing, you can also use tools like social page posts to build brand loyalty and promote discount codes to your Facebook Page followers.
Smile.io
It’s the most trusted reward program provider in the world with thousands of Shopify brands showing their preference. It allows you to boost sales from your existing customer base through referrals, interactive pop-ups, points, campaigns, and more.
A Smile loyalty program gives your customers access to exclusive perks and attractive discounts. It helps customers to engage better with your brand every time they log in to your store.
Loyalty points program
- Earn points for actions like creating a customer account, placing an order, celebrating birthdays, or leaving reviews;
- Create urgency with bonus points & points expiry campaigns;
- Save abandoned carts & invite customers back with points reminders;
- Customers can redeem points for coupon codes or gifts at checkout.
Referral program
- Create social proof with word-of-mouth marketing;
- Encourage customers to refer a friend using personalized referral links through pop-ups and emails;
- Easily monitor referral traffic and sales with in-app analytics;
VIP program
- Strengthen customer retention with VIP statuses and perks;
- Upsell customers to progress towards VIP tiers;
- An eye-catching pop-up rewards panel that’s easy to customize;
- Ensure your customers a beautifully-branded reward program experience from their first visit to your store all the way to checkout;
- An engaging reward button and a popup that helps to capture new email and gain new leads;
Percentage Discount
Dollar Discount
Free product
Free shipping
- Match your store design: add logos, banner images, advanced color options, and more. Launch your program in less than a day & get started for free!
You can get your reward program configured, designed, and launched on your Shopify store in less than a day. Customization takes minutes with the intuitive UI. No coding skills required.
Customer support is available 24/7 on paid plans via email and online. The app provides access to hundreds of helpful Smile resources.
One-click integrations with best-in-class apps like Klaviyo, Mailchimp, Omnisend, Loox, Judge.me, Privy, PushOwl, ReCharge, Gorgias, and more.
Web Push Notification
Web Push Notification is an important marketing channel for e-commerce businesses. Due to privacy concerns, website visitors are increasingly reluctant to give out emails and phone numbers.
Push Notification does not collect as much information as other channels, and the subscribers can’t be shared or resold. More or less, it is built to help you recapture your lost sales, generate new traffic, and boost sales.
What is one of your biggest fears? Abandoned carts and abandoned checkouts! As you may already know there is a difference between these two. And the abandoned carts are way more than abandoned checkouts. But with the algorithm of Smart Push Notification, you can not only recover the abandoned checkouts, but you can also recover a large number of abandoned carts. Notifications sent automatically can save lost sales.
Based on our experience we know that timing is everything. Smart Push Marketing can deliver your promotions to your subscribers at an appropriate time in their time zone.
You can also configure campaigns for your subscribers to receive notifications at the time when actively browsing your website and are ready to take immediate action.
Subscriber Segmentation
The App auto-segments subscribers into groups such as price-sensitive groups, frequent visitor groups, win-back groups, etc. You can create targeted campaigns accordingly. For example, you can send a “price-sensitive group” and “price-insensitive group” different discount codes to maximize sales.
Multi-Platform Support
Device: Mac OS, Windows, Android
Browser: Edge, Chrome, Firefox, Opera
Socital
Socital is an e-commerce marketing platform that helps marketers capture leads, convert anonymous and abandoning visitors into customers, and increase sales.
The platform provides a unique set of tools for data collection, email database segmentation, conversion optimization, targeting, and personalization.
It is the only marketing platform that enables you to pull your customers’ data from their social media profiles and use them for targeting.
Any marketer can install, configure, and use Socital. No coding is required. Find Socital Shopify App here.
What can you do for your e-commerce business with Socital?
- Convert more visitors to buyers
- Grow email lists
- Reduce cart abandonment
- Personalize product recommendations
- Improve email open rate
- Increase sales with seasonal campaigns
- Collect rich customers data from social media
Easy-to-use Campaign Editor
With the easy-to-use popup builder, you can create intelligent and responsive exit-intent popups, cart recovery popups, countdown timers, bars, inline forms, custom success messages, contact and survey forms, and more.The app offers ready-made templates created to save marketers’ time and improve their efficiency. Custom CSS configuration is available and therefore you can always customize campaigns to your needs.
Pop-ups with social logins
Socital is the only app that offers pop-ups with social logins. Social media logins can facilitate the signing up process by auto-populating all the information you could possibly need. Thanks to them you can collect data from your customers’ social media profiles. It will give you a clear picture of your customers and provide more accurate data than a traditional registration process does.
- It will allow you to collect consent-based rich data like names, gender, interests, and brand affiliation.
- It will speed up the registration process.
- Emails are pre-verified through Facebook, so you avoid typos.
- These emails can match Facebook Custom & Lookalike Audiences for targeting and retargeting.
- The Facebook name, gender and likes data will serve for real-time dynamic and personalized content on the Success Screen of every Socital pop-up through our on-site recommendations feature.
Information you get this way can be used to segment your email database and personalize your newsletter.
Advanced targeting rules
Socital offers 18 advanced targeting rules to target the right message to the right visitor.
- New visitors
- Returning visitors
- Specific URL queries
- Page-level targeting
- Specific keywords
Analytics & insights
Data enthusiasts will also enjoy Socital’s integration with Google Analytics, and performance reporting that lets them better monitor their sales funnels.
Socital is the best alternative to OptinMonster, Privy, JustUno, Poptin, Optimonk, Sumo, Wisepops, Personizely, etc.
It integrates with Campaign Monitor, Contact Pigeon, Emarsys, Iterable, MailChimp, Moosend, Oracle Netsuite, Voyado, Bronto.
Shopify never stops growing! So, it’s time to start your journey, and all these reliable apps are there to help you. Don’t hesitate, go ahead, and explore the tools you need to start off and grow your e-commerce business.
Happy selling!
- P.S. Haven’t you created your online retail yet? Click here & start your free 14-day trial!
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