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Why Use Shopify?
If you run an online retail store the chances are you use Shopify as the host platform. Shopify is the premier retail store hosting platform with shops in more than 170 countries. One of the main advantages of Shopify is the ability to use a variety of apps that help your retail business grow. We’ll look at Pandectes and what it is all about first.
Why You Need Pandectes
Pandectes offers a series of apps that are essential for simple and clear compliance with the GDPR – that is General Data Protection Regulation. This regulation is in use throughout Europe and is intended to ensure consumers’ data is protected when shopping online. There is also the California Consumer Privacy Act – CCPA – which is a similar regulation applicable in the state of California.
The Benefits of Socital
Socital has many personalization tools within its framework and can collect data for analysis. In fact, where it scores most highly is in its ability to gather customer data from the consumer’s social media pages, a unique feature not replicated in any other apps. This further enhances the potential for personalized targeting of visitors.
In addition, Socital can be used to tackle the major problem that is shopping cart abandonment and consumer abandonment. By following a visitor’s path through the retail store and keeping track of their behavior and time spent on pages, Socital can enact a pop-up at a crucial time, when it seems that a customer may be about to leave the site.