When it comes to seasonal promotions, online retailers know that marketing is not a battle of products but a battle of perceptions. Standing out of the competition, attracting new customers, entertaining the existing ones and showing appreciation to the loyal ones requires lots of efforts. To capitalize on holidays and boost your sales, you have to include in your online promotional strategy the following key components – creativity, customer segmentation and marketing automation.
Table of Contents
#1 Dress up your homepage for Mother’s Day
1.1 Use colors palette associated with Mother’s Day: pink, red and white.
1.2 Offer special discounts and navigate your customers through your product offerings.
1.3 Make it easier for your customers to find what they’re looking for by adding a special Mother’s Day section on your homepage.
1.4 Create special deals around Mother’s Day gifts: bundle, special discount or 1+1 offer
1.5 Don’t forget additional decoration- flowers, hearts and chocolates.
1.6 Create gift guides or a special section with product recommendations.
1.7 Offer the option to make a surprise gift.
1.8 Free gift wrapping gives your brand a special touch.
1.9 Highlight your holiday’s delivery details.
1.10 A common way to run Mother’s Day promotions is creating a coupon with discount exclusively for this occasion.
1.11 Don’t forget the last-minute customers.
#2 Drive sales with online advertising
2.1 Google search ads - if you choose PPC consider adding keywords related to Mother’s Day, special offer, gift ideas, etc. Prepare a dedicated landing page for this campaign.
2.2 Google shopping ads generate higher click through rates and higher conversion rates, while being at a reduced cost per click in comparison to search ads.
2.3 Google display ads - also excellent for grabbing the search users attention.
#3 Personalized email campaign
Don’t forget to add order details and deadlines and what shipping option to select if they want their purchases to arrive on time.