Table of Contents
What is m-commerce?
Why does mobile commerce matter?
Some mobile commerce statistics
The advantages and disadvantages of mobile commerce
Mobile commerce trends
Types of mobile commerce
Mobile payments apps
Mobile commerce apps
Optimizing your online retail store
Mobile payments and checkout optimization
We talked about the customer wanting a secure and simple one-touch checkout process in the previous sector, and we’d like to elaborate by talking about payment methods other than e-wallets. Not all consumers are confident using an e-wallet, so what other payment options can be used in m-commerce stores? There are some brand-specific mobile apps – we talked about Starbucks above – and also contactless used in-store is a form of m-commerce. These are known as ‘closed-loop’ payments, a most necessary site functionality that is particularly important for mobile conversions.