Table of Contents
What Is Marketing Automation?
Marketing automation uses workflows. These are effectively a set of instructions. Think of them as directions such as ‘If consumer A is between the ages of 18 and 35, do this…’ or similar. In other words, the marketing automation routine looks for the right leads and lets them know your brand is out there.
What Does Marketing Automation Do?
How Does Marketing Automation Work?
Data Collection and Analysis
How Marketing Automation Uses Data?
What Is The Purpose of Marketing Automation?
Some Examples of How Marketing Automation Works
Example 1: A visitor to your online store has been sitting on one product page for X minutes. You have a workflow in your marketing automation tool that instructs a personalized message to be sent in this scenario after the consumer has been there for X minutes. A pop-up is sent with a message such as ‘Hi Angela, we see you’ve been here a while, if you buy within the next half hour, we can offer you free delivery!’ Free delivery could be replaced by a discount, a special offer, or any other enticement to purchase.
Ecommerce Businesses and Marketing Automation in More Detail
A/B testing is an important part of getting your online marketing right. It involves two examples of copy – an article, landing page, product description, email, or an ad – one being a control example, and the second being an alternative. The automated marketing tool can be set to run A/B testing with select targeted consumers automatically and will analyze the data that is returned and provide you with the results – all without your intervention.