Table of Contents
Different Marketing Approach
What is Lead Generation in the eCommerce Industry?
Lead Generation – capitalized – has become something of a buzzword in eCommerce and marketing circles. Before we explain the concept, a few statistics that should help you understand just how important having an eCommerce outlet is to any business:
What is a Lead?
How Pre-Internet Marketing Relates to eCommerce Lead Generation?
What is Lead Generation?
The next section is about the different marketing techniques and different factors influencing lead generation for eCommerce businesses.
Why is Lead Generation in the eCommerce Industry Different?
Why Is Lead Generation Vital to Your Business?
Know Your Customers
Increase in Brand Awareness
Boost Brand Loyalty
Lead Generation Strategies
Optimize for Conversions and SEO
We’ll be honest here and say that unless your eCommerce website, blog, and social media pages have been set up by professionals relatively recently there is likely to be a lot of work that needs doing. We can’t stress enough how important it is that you get your optimization right.
Post Regular and Relevant Content
These are just a few ideas for you, but it remains the case that email is among the easiest methods of communication with leads. Make sure your emails are personalized: 73% of consumers are more likely to respond to a personalized email than a generic one.
One final tip: don’t overdo it. Nobody likes to be bombarded with emails every day. Your customers will have opted into receiving your marketing emails, so keep it regular but not too often or they will opt out.