How to start off your Shopify online store

How to start off your Shopify online store

George Kalantzis, Marketing Specialist,
Are you planning to launch an online store but you don’t even know where to start? The first step: Close your laptop. The second step: Start the plan in your mind, write it down so we have it all clear and organized. The third step: Welcome to Shopify!
Shopify offers one of the simplest ways to create your online store. Once you have the plan in your mind, you have chosen your store’s name and you know your product offerings, you can push the button.
So, let’s get started!

Table of Contents

#1 Create your account

Start a 14-day free trial. Enter your email, name, and store name. Then select “Create your store”. On the next step, you’ll have to answer some questions about yourself and then you’ll be asked to enter your name and your mailing address. Once you are done with that, click “Enter my store” and you are… in!
popup start 14 days trial

#2 Choose your store’s theme

Next step?Select and customize your Shopify theme.Probably you will be overwhelmed about the options but you just have to keep in mind the one that’s appropriate for your store. The good news is that you don’t have to write code and among hundreds of themes, you will find the most suitable one for you. There are plenty of free and paid themes!
Once you’ve chosen your theme, you are ready to customize it, the way you like it!
Go to Online Store > Themes > Customize. After clicking it, you will be able to view your theme’s documentation, add photos, change the text, edit the code, and much more.
Add your logo and move on to optimize your settings.

#3 Store’s settings

Welcome page
So go to the Settings > Shipping page. In the “Shipping rates” section, see if you have set a weight-based shipping rate and adjust it according to your product’s specifications.
  • Receiving Payments: On Shopify, you can enable a number of payment methods. Also, in order to choose the currency for your store, go to Settings > General > Standards and formats > Change formatting. 
Accept payments
  • Legal Settings! You don’t want to be illegal, so this step is important. You need a Refund Policy, a Privacy Policy, and a Terms of Service Agreement.

#4 Test your order system

To test your system, you can simulate a transaction using Shopify’s Bogus Gateway.
How to use it:
  • From your store Admin, click Settings > Payments > Payments settings.

  • If you have a credit card gateway enabled, deactivate it before continuing.
    (Edit > Deactivate and then confirm your deactivation.)

  • In the accept credit cards Section, click Select a Credit Card Gateway to open the drop-down menu.

  • Scroll down the list to Other, then click (for testing) Bogus Gateway.

  • Click Activate (or Reactivate, if you’ve used the Bogus Gateway before).

  • Go to your storefront and place an order as a customer would.

At checkout, enter the following credit card details instead of genuine numbers:

Testing a real payment gateway with a genuine transaction:

  • Make sure you’ve set up the payment gateway you want to test.

  • Make a purchase from your store as a customer would, and complete checkout using genuine credit card details.

  • Cancel the order immediately, to refund yourself, and avoid paying transaction fees.

  • Log in to your payment gateway to make sure the funds went through.

#5 Register your domain with Shopify

  • Go to Online Store > Domains.

  • Click “Buy a new domain”.

  • Enter the domain name you want to buy.

  • After you review your options carefully, click “Buy”!

Remember, you have two choices! Either to purchase a domain from Shopify and have it added directly to your store, or you can buy your domain name elsewhere and add it to Shopify. You will need to update your DNS records if you’re uploading an existing name, however.
Upon activation, you can then go to that particular domain and see your website.

#6 Add your products

Finally the best part!
Click “Products” and then “Add Product”. For every product, you will need a title, description, price, and images.
Note! Make it clear what your product is, describe it (the benefits of it), and sell it.
Of course, you need to add the SKU, barcode, and quantity of each product.

#7 Organization section

In this section you can label your products, so you can group them in some way and make it easier to manage your store’s product catalog, apply rules or discounts or a specific product, and more.

Complete the boxes:


#8 Set up collections

Group your products if they have some features in common that customers might look for when visiting your store. For example, your customers might be shopping for clothes specifically for men or children, products on sale or seasonal products, etc.
Creating a collection, helps customers to find quickly what they are looking for without going through your whole catalog.
create collection
When you add a new collection, you can select how products should be added to it, manually or automatically:
  • Manually: You add and remove products in a manual collection individually.

  • Automatically: You can set up selection conditions to automatically include products that meet certain criteria.

#9 Launch your store

Congratulations, you did it! Maybe your online store it’s not perfect for the moment, but by the time you will get used to it and keep learning. These were just the first, baby steps so you can start your online store.
Why do we choose Shopify? It’s a useful tool for beginners, it saves you time and money. If you don’t want to hire a developer or you don’t have the money and the time to do so, with Shopify you can sell however many products you want and you can always scale it up!
Happy selling!

P.S. Haven’t you created your online retail yet? Click here & start your free 14-day trial!

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