These are all questions we will be answering in the following article, but perhaps most pertinent of all is this: how do you get started with your email marketing campaign? Before we get into the details of putting together effective email marketing campaigns, a bit more is needed about what email marketing entails, and we also have some interesting statistics that will help inform you of the importance of email marketing. So, without further hesitation, here’s a brief description of email marketing.
Table of Contents
What Is Email Marketing?
Consent in Email Marketing
It is not only essential that you obtain consent from consumers to forward marketing emails to them, as in some countries it is a legal requirement. In the USA your email marketing campaigns must comply with the TCPA – the Telephone Consumer Protection Act. This applies to email as well as to other forms of marketing such as SMS and phone calls. In Europe, you need to ensure compliance with the GDPR – General Data Protection Regulation.
Segmentation in Email Marketing
Personalization in Email Marketing
Personalization is something that the consumer expects and should be a crucial element of your email marketing strategy. Your email contacts don’t want promotional messages beginning ‘Dear Customer’ but one that has their name on it. They want an email that appears to have been created especially for them. Of course, it will go to many others, but as we have seen from the above it can be personalized to a certain degree. For example:
The Importance of Email Marketing to Online Businesses
SMS is important as people are likely to access it on the move. If a notification is given when on the bus, train, or in the street they will open the SMS right there. An email can wait. Hence using SMS to direct people to emails is part of the email marketing strategy. That is, of course, another subject.
Some Informative Statistics about Email Marketing
How to Begin Email Marketing?
Building an Email List
Top tip: don’t overdo it. Customers quickly become annoyed if they are constantly sent irrelevant information or emailed too often.
Pop-ups are a great way of enticing website visitors to become customers. Once again, be careful not to make them too prevalent as they can become annoying if they are everywhere. Here’s an example:
Devising and Optimizing an Email Campaign
Improved Open Rates
Better Conversion Rate
Types of Emails
Offer and Discount Emails
Countdown Timer Emails
We have talked in some detail about personalization, and you can easily tailor an email offering recommended products based on a customer’s prior purchase history. This is a proven and successful method of adding to revenue. The customer likes to be treated as an individual and has given consent to receiving marketing emails that are relevant to them, so the trick is to ensure that you recommend products that they are likely to be interested in.
Cart Abandonment Emails
Thank You Emails
The Goals of Email Marketing
Email Marketing Best Practices
Email Marketing Automation
How to Choose the Best Email Marketing Service?
What are the best email marketing services? Difficult question! You can find on the market a large variety of email service providers to help you create email marketing campaigns. An easy-to-use drag and drop email editor, appealing customizable email templates, A/B testing features are only some of the benefits provided to the user to find which email marketing platform fits email marketing the best. Most of the email marketing tools have are free trials allowing you to find a tailored solution. You can also find a free email marketing service up to a certain number of email accounts you upload to the platform.