E-commerce marketing ideas to boost summer Season
Table of Contents
- 31st of May - Memorial Day
- 20st of June - Father’s Day
- 4th of July - Independence Day
- 5th of July - National Bikini Day
- 7th of July - World Chocolate Day
- 5th of August - National Underwear Day
- 1st of August - Back to School Day
- 6th of September - Labor Day
#1 Dress up your homepage for the summer season
1.1 Create enjoyable feelings suitable for the summer season
The first impressions have a profound impact on how we interact with people and objects. Websites are no exception. When the first impression is positive, it will lead users to continue browsing the site. As an online store owner, you may want to go big and bold with your summer season promotion. It’s important to showcase that you are running a seasonal offer the moment your website visitors land on your website. To make it stand out, you can use a banner that displays the upcoming sales promotion or be a little more subtle and differentiate the seasonal offer in the navigation bar via color or font-size.


1.2 Create an enjoyable onsite customer experience
- Add navigation boxes with CTAs
- Keep your delivery details clear and marked
- Add key information to all product pages
- Explain the return process
- Optimize for mobile shopping
#2 The Landing Page to Heat Up Your Sales
“Landing pages are 25% or even more likely to convert on average than the regular product page. them faster to the end goal. “
- Use high-quality photos of the products.
- Add description that clearly defines products and their benefits.
- A call-to-action that encourages a sale should be repeated at the beginning and end of the page.
- Write a strong copy that clearly states discounts and other offers to persuade customers to put a product into their cart.

#3 Promotion Types to Delight Your Customers
Most businesses face a sales drop during the summer months. Choosing the relevant sales tactic will help you bring in more customers during this period and combat seasonal income changes. We’ve outlined four proven sales tactics that may help you boost sales during the summer slowdowns.
3.1 Summer exclusive offer

3.2 Limited time offer
3.3 Flash sales


3.4 Loyalty coupons
#4 Create a buzz about your summer offer
- Email Marketing (announce the sale to your subscribers)/span>
- Social Media (boost awareness within your audience on Facebook, Instagram, Snapchat, TikTok)
- SEM (paid search ads or shopping ads can bring a significant number of visitors to your online store)
- Affiliate marketing (reach out to more consumers)
- Content marketing
#5 Heat Up the Season with Personalized Emails
5.1 Early access email campaign

5.2 Special offer email campaign
- Send a special offer to your loyal customers.


- Create urgency with count-down timers or last-minute offers.


5.3 Thank you emails


5.4 Keep on personalizing your emails
- Create eye-catching email subject lines to inspire your subscribers and increase email open rate.
- Splash into Summer with our new collection!
- Sizzling Summer Savings!
- Summer Sale! Deals to get excited about!
- Enjoy your summer! Hot, hotter, the hottest summer offers!
- Here Comes the Sun ☀ Save Now!
- Use emojis in your subject line.
- Personalize the email subject line with the customer's first name.
- Create a buzz with a targeted messaging and colourful template.
- Match a body copy to your subject line.
- Segment your email database.
#6 Sizzling Online Ads
6.1 Google Ads

6.2 Facebook Ads



6.3 Instagram Ads

#7 Create excitement and spread good vibes on Social Media


7.1. Gamify your summer offer to entertain your audience
7.2 Conduct social media contests
Many brands will use summer-themed events to promote special offerings, celebrate summer holidays, or even add seasonal discounts to existing baskets. Contests run during the summer season can focus on many different things. What’s behind everything is an opportunity for online retailers to collect user-generated content as well as identity data. With Facebook contests, merchants can attract more visitors and engage better with their loyal customers.

7.3 A Tag to Win Giveaway


#8 Seasonal on-site campaigns
8.1 Early access onsite campaign - ideal to grow your email list


8.2 Seasonal promotions - promote your deals and new arrivals


8.3 Count-down timer pop-up - create urgency and drive more sales


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