SMS Marketing: Collect Mobile Phone Numbers with Pop-Ups
Before we look at the potential problems in SMS marketing as well as the many benefits, let’s have a brief piece that explains what SMS marketing is all about.
Table of Contents
What is SMS Marketing?
SMS marketing is a method of using text messages to get promotions, adverts, news, and any form of information to leads and clients. It can be easily and automatically personalized for the recipient – an important aspect of digital marketing – and can be sent as a group text, perhaps to a certain demographic, or could be triggered by the actions of a customer. An example of the latter could be as follows: a visitor has been static on your eCommerce store or website for a specified time after which an SMS message is sent offering perhaps a discount if they complete in half an hour.
Why Is SMS Marketing Important?
Word of Mouth – in the days before digital communication you would discover a new shop, for example, or a new product, and then tell your friends about it. The good-old method of word of mouth is still here but in digital form. You send a marketing SMS to a lead that highlights a discount, and they pass it on to their friends. It’s a great way of spreading your brand to a wider audience.
Loyalty – there is a school of thought that keeping existing customers is more difficult than engaging new ones. This can be true in a highly competitive market where new brands are entering often. SMS allows you to keep in touch with your customers with personalized messages that make them feel needed and appreciated, which is something the modern consumer expects.
Affordability – SMS is among the most cost-effective methods of communicating with clients. It removes the need for postage of a letter, for example, and you can send brochures or other material as an attachment surprisingly easily.
Speed and Efficiency – SMS allows you to get a message to any number of people at the same time, and quickly. It is by far the most time-efficient method of communication.
Engagement – SMS messages are more likely to be read by the recipient than any other form of communication. This should enhance your engagement levels.
Improved Relationships – a simple and honest ‘thank you’ SMS is all that is needed following a transaction to let the customer know you regard them as important.
No Internet – SMS does not need an internet connection as it is direct to a mobile device, so you can keep in touch with your leads and clients at all times no matter where they are.
Why Is It Difficult to Collect Phone Numbers?
How to Collect Mobile Numbers for SMS Marketing?
Use An SMS Code
Create A Unique Keyword
Use Opt-in Forms
SMS vs. Email
Using Pop-Ups to Collect Phone Numbers
Potential customers are in your digital store and there is no record of them being a past customers. An automated and personalized pop-up form can be triggered after they have been there for a certain time. It could read along these lines:
Optimizing Your SMS Marketing for Mobiles
Calls to Action
Spend some time designing your calls to action in order that they perform the task for which they are intended. You may wish to carry out A/B testing to see which of your choices gets the best results. A compelling call to action is one that gives the reader an incentive to click on the button.