Christmas Advertising Ideas for Ecommerce Businesses
Table of Contents
Start Spooky Sales – And Carry On
Customized Packaging - That’s Free!
Manage Your Popular Stock
Email Marketing Strategy - Required!
Give Free Shipping – Seriously!
Ring Those Christmas Bells with New Looks
Often people will forget about social media too, but it’s essential to keep the brand on point across channels, so make sure that colors and themes you’re using on your website reflect on your social media and your email marketing too.
Create Christmas Gifts and Bundles
We’ve already mentioned that most people are buying products for friends and family, and while gift ideas are great, product bundles also do wonders in a Christmas sale. If you’re selling something as mundane as a pair of socks, then you’ve got the world at your fingertips to make it as exciting as possible. You could throw in a second pair for half price, a third pair for free, you could also offer the socks along with some slippers, a gown, a hat, or anything really!
Easy Returns Pre- and Post-Christmas
Keep It Social with Hashtags
Give your social media account a complete makeover with a new Christmas feel. Change the cover image, adapt the display profile, and put your sales in your posts whenever you can. The audience that you’ll reach if you’re putting a bit of money behind it will be far above the number of consumers you reach through your website alone. When you’re posting or Tweeting, or even hitting the ‘Gram, make sure that you’re using hashtags that make a difference, #christmas #christmastime #christmassale #christmasspecial #christmas 2020
Sell Gifts Cards and Cards Too!
12 Days of Christmas
Christmas Giveaways and Competitions
Competitions and giveaways are never tacky and leading up to Christmas, it’s a great way to spread joy and cheer. Get people involved and try to make it a popular thing on social media too. Be fun with it and draw users in with as big a prize as you can. Offer your customers thousands in spending sprees, give away an item each day, do something that works for you. Encourage them to enter, like, and share the giveaway, and make sure that you monitor engagement so that you can see what worked and what didn’t work for the next time you decide to run a competition.
but ‘tis also the season to use some of our favorite Christmas marketing ideas
for your ecommerce business in the run-up to this special holiday.