Table of Contents
#1 Celebrating Chinese New Year
#2 Getting started
#3 Expand your audience
#4 Launch holiday-specific product sets
#5 Virtual red envelopes
One of the more highly ranked search terms and an especially popular custom is exchanging red envelopes and packets with money, also referred to as “lai see”. As more and more consumers are turning to digital methods of giving these red envelopes, your online store is in a unique position to be able to facilitate this exchange. In the context of your business, you can offer subscribers the opportunity to send their friends and family a discount or an amount off of their purchases from your e-commerce store. This way, this initiative can function both as a referral program, and a relevant activity that is in sync with Chinese New Year celebrations.
#6 Gamified experiences
As friends and family wish each other a lucky new year, you can help give them a head start with some gamified pop-ups and discounts. Incorporating the element of luck in your promotions can not only encourage more user participation but also directly aligns with one of the themes of this holiday. Ideas to consider include mystery offers and bundles, or a chance to win a significant percentage off or a free gift with purchase. When applied to your pop-up, this can also be an effective way to gain more subscribers, as a gamified sign-up form can lead to more user interaction. For customizable and season-specific pop-ups, you can get started with Socital here.
#8 Nominate friends and family giveaways
#9 Host a contest
#10 Double-check shipping dates
#11 Explore mobile payment gateways
This strategy is a little more specific and especially relevant if you are primarily targeting consumers in Asia, but given that 90% of consumers in China’s largest cities rely on mobile payment platforms Alipay and WeChat Pay as their main payment method, it may be useful to consider adding other popular payment gateways those visiting your site can use to fulfill their orders. For example, if you’re hosting your online store on Shopify and you’re based in the U.S., you can add Alipay as an additional payment platform to make checking out easier. In any case, no matter your audience, providing a range of payment methods and optimizing your online store for mobile browsing can increase your conversion rates, and keep visitors more engaged with your site.