What is checkout optimization?
In marketing, optimization is about boosting people’s motivation to take the action you want them to take, and removing anything that might keep them from finishing that action. As we’re talking about a Shopify online store here, we’re focusing specifically on the checkout experience. When customers are reaching the checkout process, we need them not only to maintain their excitement but also to buy and visit the product pages again and again.
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How does checkout page optimization work?
Let’s take a look at several checkout process optimization tactics you can put to work, resulting in your cart abandonment rate dropping and sales rising.