Black Friday Marketing and Promotions
Black Friday is the king of the holiday season! Thus, retailers should make serious efforts in its preparation. We have picked up for you some advantageous Black Friday marketing ideas.
Table of Contents
#1 Black Friday – Cyber Monday 2020 stats and trends
- Sales during the 2020 “big five” weekend from Thanksgiving to Cyber Monday
amounted to $39 billion. - US shoppers spent a record $9 billion during Black Friday 2020 and $10.84 billion
during Cyber Monday 2020. - E-commerce spending went up 15% year-over-year on Cyber Monday 2020.
#2 What’s coming up this Black Friday?
“ The global average cart abandonment rate on Black Friday is around 74% while the conversion rate is approx. 4%", according to Barilliance Insights. “
#3 Top Black Friday marketing ideas
To achieve so, you’ll have to make a stand-out Black Friday marketing promotion. You need to break through the noisy and crowded retail landscape. The main goal of the Black Friday marketing promotion is to bring your brand into the focus of attention. If your offer attracts consumers your chances to increase sales and profit are high.
3.1 Black Friday sales ideas to delight your customers
Flash sales
Whether hourly or daily, flash sales bring more actions and transactions. Flash sales create a sense of urgency. By putting a time limit on your offer, you nudge your customers to act right away. It’s a proven technique for increasing sales and conversions. In total, they generate a 35% lift in transaction rates. Brands experience better results when using email to drive their flash sales.
Free shipping
Freebies with purchases
Product Bundles
Exclusive offer
Loyalty cards or discounts
#4 Affiliate marketing for maximizing Black Friday & Cyber Monday sales
4.1 Craft a perfect guide to Black Friday shopping
#5 Black Friday email marketing
“59% of respondents said that marketing emails influence their purchase decisions, while just over 50% buy from marketing emails at least once a month” according to SaleCycle.
Black Friday email sequence to create anticipation and drive sales
- Teaser email sent 2 weeks before Black Friday.
- Countdown timer emails sent a few days before Black Friday.
- The main offer sent on Black Friday morning.
- Reminder sent within the day.
- Cyber Monday preview sent on Sunday.
- Cyber Monday main offer email sent on Monday morning.
- Final email sent on Tuesday (if you want to prolong your campaign).
- Thank you email to show your appreciation and build trust.
5.1 Automate cart abandonment recovery emails
With so many promotions that are happening around, customers can easily forget about the products they picked. And yet, that doesn’t necessarily mean that you lost sales. If you trigger an email to remind hesitant buyers to complete their order, there’s a lot of chances that they’ll do it. A quick reminder an hour or so later can urge them to complete their order before the promotion is over. These types of emails can win back up to 18% of your lost orders.
5.2 Personalize your Black Friday email campaigns
#6 Boost Black Friday & Cyber Monday sales via social media
6.1 Prepare your social media accounts
6.2 Gamify your Black Friday offer to entertain your audience
6.3 Offer a sneak peek at Black Friday deals
6.4 Host Black Friday giveaways


6.5 Promote the shopping guide for Black Friday
6.6 Use trending Black Friday hashtags

6.7 Get your Black Friday offer into the limelight with a paid push
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