Black Friday is the king of the holiday season! Thus, retailers should make serious efforts in its preparation. We have picked up for you some advantageous Black Friday marketing ideas.
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#1 Black Friday – Cyber Monday 2019 stats and trends
To better prepare for this year’s Black Friday, let’s recap the previous year. In 2019, a record 190 million people shopped online during the cyber weekend, according to the National Retail Federation. Shoppers spent an average of $361.90 over the five-day-period, up 16% compared to 2018. Of the total spent, $257.33 (71%) went on gifts – apparel (58%), toys (33%), electronics (31%), books, music, movies, or video games (28%) and gift cards (27%).
Mobile traffic and shopping significantly increased in 2019, with 75% of shoppers using mobile devices to research products, compare prices, or make purchases.
#2 What’s coming up this Black Friday?
#3 Top Black Friday marketing ideas
To achieve so, you’ll have to make a stand-out Black Friday marketing promotion. You need to break through the noisy and crowded retail landscape. The main goal of the Black Friday marketing promotion is to bring your brand into the focus of attention. If your offer attracts consumers your chances to increase sales and profit are high.
3.1 Black Friday sales ideas to delight your customers
Whether hourly or daily, flash sales bring more actions and transactions. Flash sales create a sense of urgency. By putting a time limit on your offer, you nudge your customers to act right away. It’s a proven technique for increasing sales and conversions. In total, they generate a 35% lift in transaction rates. Brands experience better results when using email to drive their flash sales.
Freebies with purchases
Loyalty cards or discounts
#4 Affiliate marketing for maximizing Black Friday & Cyber Monday sales
4.1 Craft a perfect guide to Black Friday shopping
#5 Black Friday email marketing
Black Friday email sequence to create anticipation and drive sales
5.1 Automate cart abandonment recovery emails
With so many promotions that are happening around, customers can easily forget about the products they picked. And yet, that doesn’t necessarily mean that you lost sales. If you trigger an email to remind hesitant buyers to complete their order, there’s a lot of chances that they’ll do it. A quick reminder an hour or so later can urge them to complete their order before the promotion is over. These types of emails can win back up to 18% of your lost orders.