Report on Black Friday and Cyber Monday onsite marketing campaigns

Report on Black Friday and Cyber Monday onsite marketing campaigns

Marketing Ideas for Black Friday

BLACK FRIDAY AND CYBER MONDAY ONSITE CAMPAIGNS

(Date range 01/11/2021 – 01/12/2021)

BLACK FRIDAY AND CYBER MONDAY ONSITE CAMPAIGNS

(Date range 01/11/2021 – 01/12/2021)
mobile desktop tablet pie
Mobile is the king!
Average Conversion Rate
8.08%
covid
Black Friday and Cyber Monday during the COVID era
2019
2020
+65% Compared to 2019
2021
+10% Compared to 2019
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A. Grow mailing list during BFCM

grow email list

A. Lead acquisition campaigns

grow email list

Lead acquisition
+113%
compared to a regular period

Highlight
Black Friday and Cyber Monday are the absolute best occasions to grow your email list.
For Socital clients, lead acquisition was increased by 113% compared to a regular period!

Use our ready-made templates to launch lead acquisition campaigns in minutes.

Lead acquisition campaigns

A.1 Before black friday & cyber monday

Lead acquisition campaigns

A.1 Before black friday & cyber monday

Black friday early access popup

a. Popups

Launch BFCM pre-sign up welcome or exit popups on your online store as early as beginning of November.
Black friday popup

Highlight
Only 2 out of 5 online retailers run BFCM pre-sign up campaigns with welcome or exit popups

Tip Show pre-sign up popups to new visitors or returning visitors who haven’t subscribed to your newsletter.

b. Landing pages

Create a dedicated BFCM landing page to redirect traffic from your email and social media campaigns.
landing page

Highlight
Only 1 in 6 online retailers created a dedicated BFCM landing page with an average 10.3% conversion rate acquiring 47% of leads acquired during BFCM.

Tip Capture organic traffic with a SEO-friendly landing page for Black Friday and Cyber Monday.

Target new visitors or returning visitors who haven’t subscribed to your newsletter.

Lead acquisition campaigns

A.2 Acquire leads during BFCM

Lead acquisition campaigns

A.2 Acquire leads during BFCM

a. Target non-subscribers
On Black Friday and Cyber Monday you will get most of the seasonal traffic. Make sure to have newsletter subscription popups to acquire subscribers, even if they don’t make a purchase.

Highlight
1 in 2 retailers run lead acquisition campaigns on Black Friday and Cyber Monday.

b. Subscribe to unlock BF deals
This was the best performing lead acquisition campaign acquiring 38% of total leads acquired during BFCM.
Make sure to target non-subscribers only.
newsletter subscription popup for Black Friday
Launch exit intent popups to convert abandoning visitors to subscribers.

B. Reduce cart abandonment

reduce cart abandonment

B. Reduce cart abandonment

reduce cart abandonment

retailers 4/5

4 in 5 online retailers

run cart abandonment campaigns
Average Conversion Rate
18.23%
Black friday cart abandonment popup

Tip: Add a countdown timer on your cart abandonment popup to create urgency and increase conversion rate.

Cart abandonment countdown
Launch a cart abandonment popup in minutes with Socital.
Use our countdown timer template to increase conversion rate.

C. Convert exiting visitors

C. Convert exiting visitors

9 in 10

8 in 10 online retailers

run exit-intent campaigns
Average Conversion Rate
10.41%
Black friday before event popups

Tip: Use a sitewide exit-intent popup for exiting visitors to subscribe to your newsletter to get notified for when deals drop.

Highlight
Exit-intent popups promoting deals, converted exiting visitors with a 12.08% conversion rate.

Black friday popup
Black Friday cross-sell onsite campaigns

Highlight
Exit-popups on popular categories that promoted related deals had a 7.44% CR

D. Increase sales with promotional campaigns

Increase seasonal sales

D. Increase sales with promotional campaigns

Increase seasonal sales

retailers

4 in 5 online retailers

run promotional onsite campaigns
Average Conversion Rate
10.10%
promote offer popup

Highlight
Sitewide popups promoting BFCM deals
had an average 10.57% conversion rate.

Tip Promote your deals with a sitewide popup no matter where incoming visitors land on your website.

Highlight
Promotional popups with more CTAs as options for visitors to click on, converted spectacularly better than the ones with fewer CTAs:

3 buttons
16.48% CR
2 buttons
17.41% CR
1 button
8.44% CR
Cyber monday popup
Black friday bar
Black friday bar

Highlight
Bar displays are becoming more and more popular to promote deals, they were almost as many as popup displays with a 5.08% conversion rate.

Promote your seasonal offers with a simple popup. No coding needed!
See how you can create
your first welcome offer campaign
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