Report on Black Friday and Cyber Monday onsite marketing campaigns
Report on Black Friday and Cyber Monday onsite marketing campaigns
BLACK FRIDAY AND CYBER MONDAY ONSITE CAMPAIGNS
(Date range 01/11/2020 – 02/12/2020)BLACK FRIDAY AND CYBER MONDAY ONSITE CAMPAIGNS
(Date range 01/11/2020 – 02/12/2020)
- BFCM period started 10 days earlier than last year (2 weeks before BF).
- Merchants started pre-sign up campaigns earlier having a longer time to acquire new leads and engage potential buyers.
- 25.85% more leads acquired compared to last year.
- Campaign impressions were 63.6% higher than last year.
A. Grow mailing list during BFCM
grow email list
A. Lead acquisition campaigns
grow email list
- Black Friday and Cyber Monday mean increased traffic for online retailers.
- Traffic that has been paid for most of the times for ads on different channels.
- Run lead acquisition campaigns to take advantage of the seasonal traffic spike.
- Grow your email list massively during seasonal sales.
Highlight
Black Friday and Cyber Monday are the absolute best occasions to grow your email list.
For Socital clients, lead acquisition was increased by 226% compared to a regular period!
Lead acquisition campaigns
A.1 Before black friday & cyber monday
Lead acquisition campaigns
A.1 Before black friday & cyber monday
- This year merchants launched deals 10 days earlier than usual due to lock down and physical stores being closed. This made the pre-sign up period shorter.
a. Popups
Highlight
Only 1 in 3 online retailers run BFCM pre-sign up campaigns with welcome or exit popups
Tip Show pre-sign up popups to new visitors or returning visitors who haven’t subscribed to your newsletter.
b. Landing pages
Highlight
Only 1 in 6 online retailers created a dedicated BFCM landing page with an average 10.3% conversion rate acquiring 47% of leads acquired during BFCM.
Tip Capture organic traffic with a SEO-friendly landing page for Black Friday and Cyber Monday.
Lead acquisition campaigns
A.2 Acquire leads during BFCM
Lead acquisition campaigns
A.2 Acquire leads during BFCM
Highlight
4 in 5 retailers run lead acquisition campaigns on Black Friday and Cyber Monday.
86% of the total leads were acquired
in just a few days.
B. Reduce cart abandonment
reduce cart abandonment
B. Reduce cart abandonment
reduce cart abandonment
4 in 5 online retailers
run cart abandonment campaigns
- A cart abandonment popup is an absolute must-have for online retailers.
- Stop visitors leaving their cart by reminding them that stock runs out fast
- Cart abandonment popups had an average conversion rate of 21.68%!
Tip: Add a countdown timer on your cart abandonment popup to create urgency and increase conversion rate.
Use our countdown timer template to increase conversion rate.
C. Convert exiting visitors
C. Convert exiting visitors
9 in 10 online retailers
run exit-intent campaigns
- a. Before deals drop
Tip: Use a sitewide exit-intent popup for exiting visitors to subscribe to your newsletter to get notified for when deals drop.
- b. When deals drop
Highlight
Exit-intent popups promoting deals, converted exiting visitors with a 21.92% conversion rate.
- c. Cross-sell campaigns
Highlight
Exit-popups on popular categories that promoted related deals had a 12.63% CR
D. Increase sales with promotional campaigns
Increase seasonal sales
D. Increase sales with promotional campaigns
Increase seasonal sales
3 in 5 online retailers
run promotional onsite campaigns
- a. Promote deals with welcome popups
Highlight
Sitewide popups promoting BFCM deals
had an average 16.8% conversion rate.
Tip Promote your deals with a sitewide popup no matter where incoming visitors land on your website.
- b. Popups with multiple CTAs
Highlight
Promotional popups with more CTAs as options for visitors to click on, converted spectacularly better than the ones with fewer CTAs:
- c. Promote deals with Bars
Highlight
Bar displays are becoming more and more popular to promote deals, they were almost as many as popup displays (41%) with a 10.35% conversion rate.
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