Like many other things in 2020, back to school season is going to look very different due to the coronavirus pandemics. Students are finishing this school year online and the upcoming one is quite unpredictable. There are many uncertainties about the season that used to be one of the reliable shopping seasons. Yet, one is absolutely certain – online retail will be the main shopping channel.
Table of Contents
#1 Estimated spend on the back to school sales
#2 Hit the perfect timing for the upcoming promotion
It’s all about being at the right timing, don’t you think? If you haven’t already kicked off your back to school promotions, it’s the last minute to start planning it. The back to school sales starts earlier every year, according to Google Trends data. Interested buyers begin their search as early as the first week of July and continued until the end of August and early September.
June: Preparation time
July: Crunch time
August: Go time
September: Last-minute shopping time
#3 Drive sales with back to school marketing campaigns
We all love good back to school sales and deals hence make them visible. For online retailers, email, social media, search engines, and content marketing are the most effective digital channels to advertise.