Table of Contents
#1 Back-to-School in Numbers
Back-to-School Spending Breakdown
#2 Hit the perfect timing for the upcoming promotion
It’s all about being at the right timing, don’t you think? If you haven’t already kicked off your back to school promotions, it’s the last minute to start planning it. The back to school sales starts earlier every year, according to Google Trends data. Interested buyers begin their search as early as the first week of July and continued until the end of August and early September.
June: Preparation time
July: Crunch time
August: Go time
September: Last-minute shopping time
#3 Drive sales with back to school marketing campaigns
We all love good back to school sales and deals hence make them visible. For online retailers, email, social media, search engines, and content marketing are the most effective digital channels to advertise.
#4 Highlight relevant school-related products
#5 Make your offer relevant even if you sell non-related products
Present ideas that go above and beyond your customers’ expectations. You can point out how people can use your products in school or while they study at home or after-school time.
If you want to convert traffic on your website, grow your email list and reduce
cart abandonment, utilize exit-intent popups.