Planning back to school marketing campaigns and promotions is a compound and yet straightforward process. Various components of marketing campaigns such as interesting posts or videos, specific landing pages, valuable website content, catchy slogans, or incentives should be aligned around the goals that you want to achieve. Hence, defining goals is crucial to the effectiveness of your back to school marketing promotions and the first thing on your to-do checklist.
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Buck up your social media with the Back to School promotion
Visual and colorful content works well on this digital marketing channel. Videos and GIFs are an ideal type of content for grabbing people’s attention.
Type of content that people will actually enjoy
Boost engagement with back to school giveaways on Facebook, Instagram, or Twitter. Undertaking actions that are very near and dear to consumers’ hearts such as giveaways can help you in many ways.
Choose the right colors for the Back to School campaigns
Light up your back to school marketing campaigns with sponsored ads
Give your Back to School ads a destination
Boosting Back to School sales with email marketing
Cart abandonment emails
Cart abandonment email is a mandatory part of any well-designed email marketing strategy. Automating abandoned cart emails will help you recover a decent portion of lost sales. Drive attention to anything that might get your customers across the line such as free delivery, urgency about delivery dates, or low stock. It’s also important to set cart abandonment emails to be sent within an hour of the shoppers leaving their checkouts. In combination with an exit-intent pop-up at the checkout, you’ll get an effective and yet effortless solution to recover lost sales.