Back to School Marketing Campaign
for Shopify Stores
Planning back to school marketing campaigns and promotions is a compound and yet straightforward process. Various components of marketing campaigns such as interesting posts or videos, specific landing pages, valuable website content, catchy slogans, or incentives should be aligned around the goals that you want to achieve. Hence, defining goals is crucial to the effectiveness of your back to school marketing promotions and the first thing on your to-do checklist.
Table of Contents
Buck up your social media with the Back to School promotion
- Back to school shopping list;
- Back to school guides for parents or college students;
- Creative Back to School activities for teachers;
- Share some wisdom to ease back to school concerns.
Content builds relationships. Relationships are built on trust. Trust drives revenue.
Visual and colorful content works well on this digital marketing channel. Videos and GIFs are an ideal type of content for grabbing people’s attention.
Type of content that people will actually enjoy
- Gamify your campaign to entertain your consumers
- Conduct contests
- Cheer up your consumers with giveaways
Boost engagement with back to school giveaways on Facebook, Instagram, or Twitter. Undertaking actions that are very near and dear to consumers’ hearts such as giveaways can help you in many ways.
Choose the right colors for the Back to School campaigns
Light up your back to school marketing campaigns with sponsored ads
Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.
- Google ads (Search Ads, Shopping Ads, Display Ads);
- YouTube Ads;
- Bing ads;
- Social media ads (Facebook, Instagram, Pinterest, Snapchat, etc.).
- Interest-based targeting;
- Demographic-based targeting (e.g. parents of schoolchildren or students);
- Lookalike audiences based on past customers;
- People who engaged with your posts;
- Custom audiences;
- People who visited your website or specific landing pages.
Give your Back to School ads a destination
- Write a strong copy that clearly states discounts and other offers to persuade customers to put a product into their cart.
- Display the unique value proposition of your campaign.
- Make it easy to navigate through your product offerings.
- Use high-quality photos of the products.
- Add a description that clearly defines products and their benefits.
- Always use color-contrasted call-to-action buttons.
Boosting Back to School sales with email marketing
- Average open rate is 17.8% overall this year
- Average email open rate of 13.90% for retail
- Checklists
- Wishlist
- Guides
- Sneak peeks
- Early access emails
- Loyalty programs
Cart abandonment emails
Cart abandonment email is a mandatory part of any well-designed email marketing strategy. Automating abandoned cart emails will help you recover a decent portion of lost sales. Drive attention to anything that might get your customers across the line such as free delivery, urgency about delivery dates, or low stock. It’s also important to set cart abandonment emails to be sent within an hour of the shoppers leaving their checkouts. In combination with an exit-intent pop-up at the checkout, you’ll get an effective and yet effortless solution to recover lost sales.