Table of Contents
#1 Choose a goal for your contest
#2 Select a relevant incentive for Back to School shoppers
#3 Contest rules and conditions
#4 How to choose and notify winners
#5 Launch and promote your Back to School competition
Host the contest on your website and use email marketing, social media, and sponsored ads to amplify its reach. This way, you will have better control over the success of your contest. Place a welcome pop-up to your website and invite visitors to take part in your contest and win valuable rewards. You can ask them to like your Facebook page or give you their email addresses. Use this to create a database of leads and new customers.
#6 Create a unique hashtag for the Back to School promotions
As a school year approaching kids and parents are tapping into getting the best school items or products worth their money. It’s a moment to elicit feelings of excitement in consumers. Have that in mind when you brainstorm your marketing ideas for the school season.