Table of Contents
#1 Free express shipping
#2 Nominate a loved one promotion
#3 Valentine’s Day Lottery
#4 Double loyalty program points
If you’re a small business, maybe launching a loyalty program is a little further down the line for you. If you’ve already set one up though, you already have a powerful tool in your marketing toolbox, and Valentine’s Day is a great occasion to maximize its benefits. For subscribers who have signed up, you can double the points they can earn during the days surrounding the season. For an even simpler strategy, you can also add themed, Valentine’s Day rewards for a week or so that members can exchange their points for. This type of promotion provides an opportunity for and encourages subscribers to take advantage of your loyalty program and reap its benefits faster, plus it’s a way to give back to your more active followers. Remember to send an email newsletter to your subscribers letting them know about your new additions, and emphasize that they’ll be available only for a limited time! Not sure how to launch a loyalty program? You can get started with Shopify apps like Smile or Loyalty Lion.
#5 Valentine’s Day contest
This marketing idea requires a little more engagement from your followers, but hosting a contest is an effective tool to not only learn more about consumers that engage with your brand but to encourage user-generated content that can be showcased across your social media platforms. If you’re focusing on Instagram, consider hosting a hashtag contest, where participants respond to a specific prompt and upload their posts using your designated hashtag. Prompts to consider include:
Happy Valentine’s week
#6 Free Valentine’s Day gift with purchase
#7 One for you, one for them sale
#8 Flash sale
#9 Valentine’s Day giveaway
Not that you need a specific reason to host a giveaway for your followers, but Valentine’s Day is a great occasion to give potential customers the opportunity to win some holiday gifts. For a business, these giveaways are best hosted with another brand, so pair up with another business (or two!) so that everyone can maximize their reach. If you’re also considering partnering with an influencer to host a giveaway, try to think about not only how many followers they have, but their target audience and their engagement rate. The goal is not only to have a large audience, but also a large relevant audience, particularly when it comes to potential future remarketing.
#10 Subscriber and product-specific sales
While Valentine’s Day promotion aimed at shoppers and general can successfully drive up sales, what if you launched discounts on products directly related to your subscribers’ interests? More personalized promotions can yield an increased return on investment, and it can help consumers identify more strongly with your brand. You can recommend Valentine’s Day themed gifts or just general products they would enjoy as part of your overall Valentine’s Day promotions. Not sure how to reach subscribers with personalized messaging? Socital’s pop-up builder allows for sign-ups with users’ social media profiles, giving online store owners the ability to send personalized product recommendations based on their Facebook likes.
#11 Pre- and Post-Valentine’s Day sale
If you’re interested in some more Valentine’s Day promotion ideas to create irresistible deals, you can download our full Valentine’s Day e-commerce guide here. Don’t wait until the last minute!