Amazon Prime Day 2020: What You Need to Know
When is Amazon Prime Day 2020?
This year’s Amazon Prime Day’s date hasn’t been officially announced yet. Over the past five years, Prime Day has typically been celebrated during the second or third week of July. The coronavirus continues to impact everything, and Prime Day is no exception. Amazon has experienced supply-chain and warehouse issues as a result of the pandemic, and a report by the Wall Street Journal indicates that Amazon Prime Day 2020 will likely occur in September, just two months before Black Friday.
What is Amazon Prime Day?
Prime Day is Amazon’s take on Black Friday. It’s an annual event, which started in 2015 as a way of celebrating Amazon’s 20th birthday. For 24 hours, Amazon offered Prime members exclusive deals on a wide range of products. Now in its sixth year, Amazon Prime Day has gradually expanded in size, with Prime Day 2019 being a 48-hour sale.
You need to be a Prime member to take advantage of all the exclusive deals, but you can still sign-up for Amazon’s 30-day Prime free trial in time for the sales event.
The 2019 Prime Day sale was available to Prime members in 18 countries: UK, USA, Australia, Austria, Belgium, Canada, China, France, Germany, India, Italy, Japan, Luxembourg, Mexico, The Netherlands, Singapore, Spain, and the United Arab Emirates.
Amazon Prime Day 2019 in numbers
- 175 million items sold (up 75% on last year)
- Over $7 billion in estimated sales
- $1 billion+ in savings worldwide
- 18 countries participated, double the number since the first Prime Day five years ago
- 2x as many Ring and Blink devices sold compared to last year
- 2x as many Fire TV Edition Smart TVs compared to last year
- 1 million headphones sold by Amazon US
- 200,000 TVs sold by Amazon US
- 100,000 laptops sold by Amazon
Amazon Summer Sale event before the postponed Prime Day
We may not have an official date for Prime Day 2020, but Amazon has confirmed that a fashion-focused Summer Sale event will take place later in June. CNBC reports that Amazon will host a mid-summer sale event this year that will last for about 7-10 days starting on June 22. It remains to be seen whether the sale will be a Prime members-only and if it’s going to extend to other product categories as well.
What if you don’t sell on Amazon?
Apart from covering their own merchants’ need for selling extra inventory they may have accumulated during the coronavirus pandemic, Amazon launching Summer Sale event indicates a response to consumers’ interest on a Sale event during summer even if it lacks Prime Day’s branding. Competitors have historically followed Amazon’s lead and run their own sales during or before Amazon’s sale events, so it won’t be a surprise to see these retailers hold sales in mid-July or later, perhaps in early September immediately prior to the new speculated Prime Day window.
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