3 personalization tactics for your e-commerce business
Personalization works because the individual behind the browser has unique preferences. Showing your visitors products that you know they like smooths the path to purchase by moving them faster down the funnel.
In this article, we are highlighting the most effective personalization tactics for better engaging with your online buyers and increasing sales conversion rate:
Table of Contents
1. Product recommendations and offers based on browsing behaviour
Help your buyers easily navigate through the product catalogue.
Use buyers’ browsing behavior data and purchase history to create product recommendations. For example, you can choose between a variety of personalized campaigns such as: best seller lists, “you might also like” product list, “complete the look”, match the colour, cross-selling product recommendations, cart abandonment emails, etc.
Results:
- Increase average cart size by 70%
- Increase conversion rates by 150%
- Improves CTR by 4x
2. Product recommendations and offers based on social media data
Give your visitors the option to register by social media. This way you will be able to get access to rich data behind their social profiles e.g.: gender, interests, relationship status, locations, brand affiliations, and turn anonymous store visitors into known customers and welcome them with their full name, show product recommendations or simply display products based on their brand affiliations.
Results:
- Faster email acquisition by 9x
- Increase conversion rates by 100%
- Improves email open rate up to 150%
3. Triggered emails
Send customized emails based on the user’s key signals like cart abandonment and remind the user to complete the order or offer products similar to the one he left in the shopping cart. Segment your audience by gender, location, purchase data, and other parameters, and send personalized promotional emails with products, discounts, early access offer, birthday deals or exclusive loyalty offers.
Results:
- Improve email open rate up to 170%
- Increase conversion rates by 100%
- Improves email open rate up to 150%
See how you can create your first welcome offer campaign
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