Table of Contents
#1 Lead generation
Just make sure that the form is GDPR-friendly and that it can integrate with other email marketing platforms (like Mailchimp or Moosend) so you can stay connected after visitors sign up! With Shopify’s App Store, there’s no shortage of options. Start off with Socital, a user-friendly online pop-up builder that lets subscribers sign up with their social media accounts as well as their email addresses, allowing online store owners to create more personalized email marketing campaigns and recover abandoned carts. Also, your first 500 leads are free!
#2 Optimize your storefront
Tip: consistently responding to messages in under 15 minutes can earn you a “very responsive” badge on Facebook, and solidify visitors’ trust in your Shopify store.
#3 Promote useful and shareable content
#4 Build an Instagram/Facebook store
#5 Generate anticipation
#6 Facebook/Instagram stories
#7 Email marketing
Fun fact: with Socital’s integration with followers’ social media accounts, the app allows for a tailored email list based on subscribers’ interests, so not only can you promote your products and share updates, but you can also do so in a way that is relevant to them (and can result in an up to 200% increase in sales)!
Tip: To grow your engagement rates on social media as well, dedicate a section of each of your newsletter to encouraging subscribers to follow you on your other accounts:
#8 Paid ads
Note: A low follower count does not have to be a disqualifying factor when selecting a creator to advertise with. In fact, micro-influencers (generally considered to be creators with over 1,000 to up to 100,000 followers, though the number ranges) have often built a community whose engagement with influencer sponsorships likely rivals that of other social media creators with larger followings. Just keep in mind that an Instagram account with over 10,000 followers can add links to their stories – particularly useful if you’re just starting out and want to drive traffic to your website!
Also remember: partnering with an influencer doesn’t necessarily mean an individual content creator. It can also be a popular page within your Shopify store’s niche. For example, in this case, this business has secured a link on a popular pet account to promote their products and bring traffic to their online store.
#10 Upsell and cross-sell
We’ll let this Shopify store case study speak for itself: When you go to check out at Velvet Caviar, an online store for phone cases, you are prompted with a pop-up that suggests you add a screen protector to your order – according to Shopify Inspector, that screen protector is one of their best-selling products! It helps to make sure if the items you are cross-selling cost less than the original products visitors have in their cart. Frequently Bought Together, Reconvert, and Bold Upsell are all Shopify apps to consider.
#12 SMS marketing
While email newsletters allow for more visual variety, they can often end up in the “Promotions” folder of subscribers’ inboxes. With open rates of up to 98%, text message marketing is an effective way to ensure your message gets read by the people most engaged with your brand. Just make sure your subscription forms also (or instead of, depending on your marketing strategy) have a phone number capture in addition to an email address capture section! Some Shopify apps that can help with SMS marketing and drive sales are SMSBump and Postscript SMS Marketing.
#13 Loyalty program
#14 Affiliate program
Marketing is a team effort, and launching an affiliate program by identifying influencers in your niche and offering them a percentage of revenue for sales they generate can be a useful strategy for promoting your Shopify store. To help keep track of purchases linked to specific accounts, it can help to offer a personalized code, or alternatively use an app like Refersion or GoAffPro.
#16 Testimonials/User-generated content
Marketing your Shopify store doesn’t have to be just about the content you’re putting out there. Potential customers can benefit from hearing from others that have been in their shoes too. Featuring testimonials and user-generated content for your products not only provides social proof, but it is also one of the more effective tactics to promote your business and drive sales since it increases visitors’ trust in your store. Yotpo and Stamped.io are two Shopify apps you can start with.
#18 SEO optimization
#20 Side Instagram Account/Facebook group
#21 Get Festive
A holiday is always just around the corner! By tailoring your marketing content to better reflect the season and upcoming celebrations (example: Black Friday sales), you make it easier for consumers to find you on search engines, and drive sales by providing additional incentives to select your products. For more season-specific sales strategies, check out our e-commerce guides here!
Also, get this: all Shopify store owners are eligible to receive a FREE card reader. This means that tracking and increasing your offline sales just got even easier.
#23 Subscription Boxes
#24 Ask your subscribers!
Inspired by Happy Socks’ survey campaign where they offered subscribers a 25% discount and free shipping on their purchases, one of the most useful sources for ideas on how to better promote your Shopify store and increase sales can be those most engaged with your brand!