The 10 Best Shopify Email Marketing Apps
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We know that time is money and hence we’ve done the hard work! We’ve searched and sorted out the 10 best marketing apps for Shopify for you so that you can easily compare them and find the best one for you! But first things first, what is Shopify?
Shopify is the subscription software service that allows you to create your website and use their shopping cart solution to sell, ship, and manage your products. Using their service to create your shopify store, you get access to a user-friendly admin panel where you can add products, process orders and enter store data.
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Why is email marketing so important?
The answer is quite simple. Almost everyone checks their emails daily. So why not use this to your advantage? You can easily keep your customers informed and send automated emails such as welcome emails and abandoned cart emails, access customers through mobile devices, customize your messages and so on. Let’s see what you can expect from Shopify’s email marketing apps.
What are the Shopify apps and how useful are they?
By entering the Shopify app store, you will find a huge variety of modern applications to help you improve some of your marketing policies, as well as marketing apps relevant to email campaigns. Email templates, cart emails, friendly tools for visitors such as drag and drop features, appealing customizable messaging, SMS marketing are only some of the benefits provided to the user to find which email app fits email marketing the best. Most of the Shopify apps have a free trial allowing you to find a tailored solution.
What aspects should I consider for my email marketing?
How do I choose the best email marketing platform for Shopify?
Actually, it’s easier than you think! One thing you should consider is integrations. To be more specific, connecting your email marketing tool with your Shopify store should be intuitive. There should also be process documentation. Check the professional-looking email templates based on the design of your Shopify website. Utilize the reliable automatic delivery system and select the basic automation you need. An autoresponder saves you time allowing you to set up an email sequence for your visitors or customers only once. Easily segment your customers based on set criteria to send more personalized emails. Track customer behaviors, revenue, campaign performance, and other metrics. Email Sending Limit: Consider how many subscribers you need to email before choosing the right app for you. Always evaluate e-commerce features. All the tools have at least some features geared toward e-commerce stores, whether it’s to make your email marketing more effective, or to save you time. And don’t forget the importance of simplicity. Using your email marketing app shouldn’t be time-consuming for your business.
What is the best email marketing app for Shopify?
Below you will find the 10 best Shopify email marketing apps with their main features which can enhance your business e-marketing, help you increase your users and take your shopify email marketing to the next level. Find an app as unique as your business. Whether you’re just starting out with a campaign, or looking to take your entire email marketing strategy up to the next level, this article will guide you through the best tools for you.
Drip is an email marketing service created specifically for e-Commerce stores. Its stand-out point: creating automations for even the slightest actions, e.g. when a customer views a product, creates or deletes a checkout, places or cancels an order. You can also create automations based on specific data such as total amount spent, what product or brand they bought. With automatic revenue attribution you can sort out which strategies are profitable.
Drip also offers tailored recommendations for your store creating behavior-based automated Workflows. From page visits and email opens to ad clicks and cart ads, gain clarity around customers in every part of their journey. The data gathered in Drip is the starting point to precise segmentation and personalization. Integration process with Shopify is a piece of cake. Drip is a great choice for medium and large stores without many budget constraints.
Pros
- Straightforward automations
- Simple and complex automations with features such as parallel paths, decisions, actions etc.
- Pre-made templates for automations, including cart abandonment, welcome series, coupons etc.
Cons
- Expensive email marketing service
- Once you reach the subscriber limit, you’ll be automatically charged the next pricing tier
- Limited email templates
Pricing
- $49/month for 2,000 subscribers
- $122/month for 3,000 subscribers
- $184/month for 5,500+ subscribers
Firepush is an easy-to-use email marketing app for conducting any kind of campaign for eCommerce. It integrates with Shopify within one minute, and you can import your email subscribers or customer data easily.
Firepush is a Shopify email marketing tool for store owners of all skill levels. The dashboard is clean and minimalistic, and you can create emails with a drag-and-drop editor. Customer segmentation for more personalized campaigns can be done with one click. If you need to create quick campaigns, just use templates from a large library of designer-made items.
Pros
- One-click customer segmentation
- Library of email templates for any campaigns
- Full email campaign automation for marketing and transactions
- Campaign analytics to track clicks, opens, and conversions
- Excellent support for Shopify store owners
- SMS and push notification marketing features
Cons
- No artificial intelligence features
Pricing
- Basic plan for small businesses for $15/mo with 6,000 emails
- Pro plan for mid-sized businesses for $29/mo with 10,000 emails
- Custom pricing for enterprise users
Klaviyo is a powerful email marketing and automation comprehensive tool which offers a 360-degree view of customers and a full suite of features. With Klaviyo, you can segment and analyze your customers, improve your personalization, automate certain messages, and increase your ROI.
Klaviyo offers tools necessary for email marketing, spanning from sign-up forms, robust segmentation, and email campaigns to marketing automation across different channels. Adding products and designing the email is pretty easy. With Klaviyo, you can buildadvanced marketing automation flows.
Pros
- Powerful data and analytics
- Integrates with Facebook, Instagram advertising and other major ecommerce platforms
- SMS marketing
Cons
- Bizarre look when used with specific email editors
- Pricing for additional charges not provided (SMS credits count on top of the price you pay for their plans)
- Customer service is a little slow
- Klaviyo campaign review can take up to 24-hrs
Pricing
- Free plan for up to 500 emails and 250 contacts with unlimited A/B testing
- $20/500 contacts
- $60/2000 contacts
ActiveCampaign offers an advanced marketing automation platform and provides you with b functionality: manages sales funnels and customer databases on top of email marketing. ActiveCampaign is another platform for ready-to-send text messages, also connecting with customer Facebook audiences. It works well if you need to manage and assign your campaigns to multiple domains.
The option of three Shopify marketing integrations allows you to sync all Shopify contacts and data (like past purchases) into ActiveCampaign. Sending emails is based on useful e-commerce triggers, like abandoning a cart, or making a purchase. Instead of starting from scratch, you can use one of several automation templates.
Pros
- Great segmentation capabilities
- Easy-to-use automation builders
- Great customer support
- Best email deliverability in the market
- Easy to switch from another email platform
Cons
- Limited email editor functionality
- A steep learning curve, especially in the workflow setup
Pricing
- 14-day Free Trial
- Lite: $15/month
- Plus: $70/month
- Professional: $159/month
- Enterprise: $279/month
Marsello helps you run targeted retention marketing for your most valuable customers, with reward and VIP programs combining data-powered automation with “real human experts”. Everything from welcoming first-time shoppers to win-back emails, rewarding top customers, recovering abandoned carts, and saying happy birthday.
Pros
- Integration with other PoS platforms
- Integration with Mailchimp
- Standard list management tools to keep your list clean
- Fully automated email flows in the paid version
Cons
- No autoresponders
- No A/B testing
Pricing
- 14-day free trial of paid version
- Free plan available (up to 1,000 customers)
- Pro plan at $49 per month
- Enterprise version for 30,000+ customers
Spently engages with your customers using marketing components that are embedded right within your Shopify notification emails. You can incentivize customers with great unique discount codes to help drive repeat purchases, upsell products and present them to customers based on past behaviors. Customers are notified through automated emails designed by a handy template designer. Using the follow-up sequences, you can attract customers back after a purchase.
Pros
- Turning existing customers into brand advocates
- Reaching new customers through Facebook, Twitter etc.
- Auto-sequence emails and enhance sales
- Coupons and discounts addressed to one customer
- Email templates persuading customers to continue their purchases
Cons
- High rates
- Limited available templates
Pricing
- STARTER Free installation (up to 50 monthly orders)
- ESSENTIAL $99.99 per month (up to 500 monthly orders)
- GROWTH $199.99 per month (up to 1000 monthly orders)
- PREMIUM $399 per month
Dotdigital helps subscribers and customers engagement. It drives record ROI across email, SMS, social, push notifications, and even live chat. The out-of-the-box BigCommerce integration syncs across your store data, maps your customer data, triggers marketing programs and builds out like-minded segments for retargeting. The app provides a drag and drop automation builder to craft omnichannel marketing programs. With more than 30 automation templates, setting key programs is a breeze.
Dynamic content, advanced personalization, and advanced decision logic are also an option. Engagement Cloud offers the right tools for reporting and retaining customer experience with your brand. Connecting your Shopify store to Dotdigital Engagement Cloud will put customers, subscribers, products and order data at your fingertips.
Pros
- Excellent customer support
- Great level of marketing automation
Cons
- Prior budget planning is hard
Pricing
- Customized upon user's requests
With Shopify email app it’s easy to customize your email by editing text, buttons, images etc. You can send emails from your domain with little setup if you purchase your domain on Shopify. Ready-made templates are automatically pulling your logo, product images, descriptions, prices, and URLs directly from your store. Since it is operated by Shopify it might become one of the best shopify email solutions and best shopify email marketing options out there.
Pros
- Segment emails to ensure the right message gets to the right person
- Track results including open and click-through rates, products added to carts, and purchases
Cons
- Support for non-Shopify domains is coming soon.
Pricing
- First 2,500 emails per month are free
- $1 USD for every 1,000 emails
Promo.ai generates stunning weekly or monthly newsletters with just a click. The Shopify app automatically imports your Shopify products, latest articles and most recent news and inserts them into a beautifully designed, ready-to-send newsletter.
Pros
- Beautiful templates
- No coding required
Cons
- App currently uses your customer and mailing list stored in Shopify
- Limited free trial experience
Pricing
- 14 days free trial
- Starter $5 per Month 50 Emails included
- Basic $13 per Month 300 Emails included
- Growth $21 per Month 2500 Emails included
Sync your customer data from Shopify to your SendinBlue email marketing account, design your automation workflows, design your emails and send them off without any previous coding experience. Sendinblue is one of the very few tools that offer SMS marketing (although at an extra cost) on top of email marketing. It’s a good way to stand out and get your messages read avoiding emails in a crowded inbox.
Some of the features offered are great for e-commerce, but others are currently not optimized. Most of the ten types of email workflow templates available are perfect for e-commerce stores, thus letting you build workflows that send different emails depending on different triggers (e.g., a purchased product vs. an abandoned cart).
With the intuitive drag and drop email editor you can create attractive, responsive emails, and save your own templates for future use. It gives you customization options that most other form builders lack. You can also embed forms in Shopify pop-ups or use them to sign up potential visitors from your blog.
Pros
- Free account
- Personalized customer experience
- Optimized deliverability of transactional emails
- Cart abandonment triggers
- Real-time analytics and heat map
- SMS integration
Cons
- Poor customer support
- Steep learning curve when it comes to automation builders
- Limited templates
Pricing
- Free option for up to 300 emails daily
- Lite $25 per month
- Essential $39 per month
- Premium $66 per month
In a nutshell
Assuming you figured out the importance of email marketing for your Shopify store and what to expect from an email marketing app for Shopify, you should start noting your business needs. There is not a single right answer. Just make sure that the app you choose meets your required subscriber amount, includes the features necessary to grow your ecommerce business, and fits your price range. You can always test free trials to decide which app works best for you.
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