Case Study – Online pharmacy

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CASE STUDY

Online pharmacy achieves +33% in customer acquisition
and +27% in customer lifetime value (CLV)
from price comparison traffic


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CASE STUDY

Online pharmacy achieves +33% in customer acquisition
and +27% in customer lifetime value (CLV)
from price comparison traffic


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The Challenge

1. Low conversions from the traffic coming from price aggregating websites, such as Skroutz and Bestprice.
2. 63% bounce rate with customers coming and going to compare prices amongst competitors.
3. Low brand loyalty to buyers from this channel (vs loyalty to the price comparison site).

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The Socital Mandate

1) Increase Customer Acquisition rates and optimize the acquisition process.
2) Help the client stand-out from competition and collect valuable point of contacts in order to build brand awareness.
3) Increase customer lifetime value (CLV), by surfacing tailor made recommendations matching visitors’ preferences.

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Tracked domains that visitors arrived from, such as Skroutz or Bestprice, and created
targeted pop-ups that would best convert visitors.

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Created targeted campaigns based on product and presented an exit pop-up offer if visitor showed intent to exit the website.

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Offered a time limited discount through a newsletter subscription pop-ups, in return
for completing the purchase within one day.

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