Laura Ashley tackles cart abandonments by using Socital
See how the luxury home brand used Socital's tools to recover revenue from abandoned carts and improve average basket value.
- Customers who were abandoning the checkout process before completing a purchase were not being tracked.
- Laura Ashley Greece was spending money to drive customers all the way to the checkout page, but not receiving any revenue from those who were not completing the process.
- Customers were unaware of solutions to their top reasons for not completing a purchase.
We focused on visitors who had already added products to the cart but were about to abandon the checkout.
Socital’s triggering rules activate upon intention to leave the checkout page.
Display in real-time a personalised message with a counter-argument to the drop-off reasons.
Direct the customers back to the checkout page with a simple button.