Laura Ashley tackles cart abandonments by using Socital
See how the luxury home brand used Socital's tools to recover revenue from abandoned carts and improve average basket value.
The Results
17.7%
Orders Recovered
15.3%
Revenue Saved
32.2%
CTR on Exit Pop Up
The Challenge
1.
Customers who were abandoning the checkout process before completing a purchase were not being tracked.
2.
Laura Ashley Greece was spending money to drive customers all the way to the checkout page, but not receiving any revenue from those who were not completing the process.
3.
Customers were unaware of solutions to their top reasons for not completing a purchase.
The Solutions
We used our innovative feature - Cart Recovery Campaigns to target abandoned carts between specific values. Campaigns can be placed anywhere in the store, rather than just at checkout.
We focused on visitors who had already added products to the cart but were about to abandon the checkout.
- Activated it upon customers’ intention to leave the checkout page.
- Displayed in real-time a personalized message with a counter-argument to the drop-off reasons.
- Directed the customers back to the checkout page with a simple button.
The feature is available for Shopify merchants only.
Learn more about How to create Shopify cart recovery campaigns
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