Laura Ashley tackles cart abandonments
See how the luxury home brand used Socital's tools to recover revenue from abandoned carts and improve average basket value.
CTR on Exit Pop Up
- Customers who were abandoning the checkout process before completing a purchase were not being tracked.
- Laura Ashley Greece was spending money to drive customers all the way to the checkout page, but not receiving any revenue from those who were not completing the process.
- Customers were unaware of solutions to their top reasons for not completing a purchase.