INTERSPORT rebuilds email database
deep targeting tools.
higher sales conversion rate (compare to the website avg. conversion rate)
of leads acquired
The Solutions Used
1.URL targeted content based on the visitors’ browsing behaviour
Different messages for:
- Men / Women
- Sport Style
2. Instant redirection of users to the relevant product pages after their subscription
Every subscriber got redirected to the relevant product page according to the browsing history when they subscribed.