The Results
10.5x
faster email
acquisition
2x
Higher sales
conversion rate
(Compare to the website
avg. conversion rate)
95%
of leads acquired
without discount
The Challenge
1.
When the General Data Protection Regulation (GDPR) went into effect, Intersport was forced to delete a big chunk of its CRM contacts.
2.
Each email address had a value. The cost per lead multiplied by thousands of email contacts added to some severe losses, which set Intersport to the point where it was challenging to recover.
The Solutions
1. We targeted website visitors based on their on-site behavior and spark them to take desirable action.
Different messages were displayed per gender: Men / Women
Product categories used:Kids Sport Style Running Beachwear
Product categories used:
2. Every time a visitor subscribed to the Intersport email list, they instantly got redirected to the relevant product page based on their browsing history.
3. The summary report with accurate data and insights of each new subscriber including the first name and gender.
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