Add the first name and gender to your existing emails lists
- Extract first names with our algorithm
- Create segments by gender
- Automatically sync with the top e-mail tools
+ 35 %
EMAIL OPEN RATES
2 x
REVENUE FROM EMAILS
+ 1 %
CUSTOMER LIFETIME VALUE
How it works
Upload your existing email database to our secure platform and our set of proprietary algorithms will automatically extract first names from your emails, and segment them by gender. Then sync your lists with your email tool and personalize your email campaigns.
Powerful features to personalize your newsletter
EMAIL LIST SEGMENTATION
CUSTOM AUDIENCE BUILDER
RICH CUSTOMERS’ PROFILES
EASY-TO-USE CAMPAIGN EDITOR
COMMERCIAL DATABASE IMPORT
REAL-TIME ANALYTICS
Analyze and segment your email database
Slice your email list into segments based on what you know about each subscriber such as their gender, name, interests and brand affiliations.
- Our platform’s AI analyzes emails, extract first names and provide estimations for gender.
- Find the brands your customers like.
- Sync smart data in real-time with your email provider.
Aggregate rich subscribers’ profiles
- Connect your customers to their social media profiles using social media CTA buttons.
- Our algorithm pulls data such as age, gender, interests and brand affiliations.
- Create highly relevant segments and send out personalized email campaigns.
Add Facebook Login to your on-site campaigns
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Personalize your newsletter and increase conversion rate
Your products or services are likely to have target audiences. Stop alienating customers by sending out blanket emails.
- Make the subject line includes your subscribers’ individual names.
- Greet your subscribers by their first name.
- Customize the content of your campaigns based on subscribers’ age, gender or topic of interest.
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EMAIL OPEN RATES STATS TO CONSIDER
- In 2019, 293.6 billion emails were sent and received each day (Statista, 2020).
- Overall open rates have increased over the last four years, from 17.2% in 2015 to 20.8% in 2019. (GetResponse)
- For every $1 you spend on emails marketing, you can expect an average return of $42 (DMA, 2019)
- The overall average open rate for email marketing is 22.86%. (GetResponse)
- The average CTR is 3.71%. (GetResponse)
- The average click to open rate is 16.23%. (GetResponse)
- Unsubscribe rates, on average, are 0.21%. (GetResponse)
- Fashion enjoys the biggest sales uplift from cart abandonment emails, at 6.38%. The average uplift across all retail types in 4.43%. (Dot Digital)
Socital implements different personalization strategies including newsletter personalization. Our AI analyzes captured emails, which helps you create highly relevant segments, identify subscribers’ genders and first names, which can be translated into local languages. See the results achieved by our client by using Socital.
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