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MY DESIGN DROPS REDUCES THE BOUNCE RATE
BY USING SOCITAL.

The end-to-end home brand used Socital to reduce a high bounce rate on the product pages with a longer sales cycle and improve average order value.

The Results

89.3%

Increased
pages/session

157.7%

Increased average
session duration

52%

increased average order value

171%

higher sales conversion rate*

*compared to the average conversion rate

The Challenge

1.

Offering a wide range of different pieces of furniture, My Design Drops was struggling to make its visitors engage with the full set of its products.

2.

The e-retailer experienced an increased exit rate on specific category pages, especially on those with “heavy” goods and seasonal products.

3.

They wanted to reduce a high bounce rate and increase the average order value.

The Solution

We strategically focused on the top exit product categories in such a way as to match them with other relevant categories to initiate the upsell and cross-sell process.

how to reduce a high bounce rate case study
1. We placed Socital pop-ups on the top exit pages that were triggered upon intention to leave the product or category.
2. The exit-intent pop-ups were suggesting relevant products with a Call-to-Action to explore similar/complementary products or categories at an affordable price point.
3. We stopped visitors to bounce and instigated many interaction points between them and the e-retailer. The avg. order value of those who interacted with Socital’s exit-intent pop-ups increased by 52%.

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