The end-to-end home brand used Socital to reduce a high bounce rate on the product pages with a longer sales cycle and improve average order value.

80 %
INCREASED
PAGES/SESSION
150 %
INCREASED AVERAGE
SESSION DURATION
10 %
INCREASED AVERAGE
ORDER VALUE
100 %
HIGHER SALES
CONVERSION RATE*

*compared to the average conversion rate

The Challenge

  1. Offering a wide range of different pieces of furniture, My Design Drops was struggling to make their visitors engage with the full set of their products. 

  2. The e-retailer experienced an increased exit rate on specific category pages, especially on those with “heavy” goods and seasonal products. 

  3. They wanted to reduce a high bounce rate and increase the average order value.
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The Solution

We strategically focused on the top exit product categories in such a way as to match them with other relevant categories to initiate the upsell and cross-sell process.

  1. We placed Socital pop-ups on the top exit pages that were triggered upon intention to leave the product or category.

  2. The exit-intent pop-ups were suggesting relevant products with a Call-to-Action to explore similar/complementary products or categories at an affordable price point.

  3. We stopped visitors to bounce and instigated many interaction points between them and the e-retailer. The avg. order value of those who interacted with Socital’s exit-intent pop-ups increased by 52%.
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