CHERRYBOX GROWS EMAIL LIST & PERSONALIZES NEWSLETTER WITH SOCITAL
Beauty retailer used Socital’s online solution for personalisation to grow email database size and increase average cart value.
- CherryBox was looking for a solution to sustainably grow their customer list after GDPR.
- Brand wanted to increase retention by personalising the customer experience.
- Drive increase in average cart value by ensuring maximum customer satisfaction.
Socital implemented different personalisation strategies, creating a customer-centric experience
that matches the CherryBox brand:
- Using seasonal on-site campaigns with personalized offers and Calls-to-Action, we motivate first-time visitors to subscribe to CherryBox newsletter.
- After capturing visitors’ data, we initiate a unique customer shopping journey by using our on-site recommendation tool.
- Every visitor is then presented with a personalized Success Screen message and Call-to-Action to direct them to the relevant product page based on their preferences and gender.
- We analyse captured e-mails, identify gender, First Name, and translate them to the local language.
- Socital easily integrates with Contact Pigeon and syncs subscribers’ data in real-time, which helps us to further segment audience.
- We personalise the CherryBox newsletter by greeting subscribers with their First Name which increases open rate by 53,3%.