CHERRYBOX GROWS EMAIL LIST & PERSONALIZES NEWSLETTER WITH SOCITAL
Beauty retailer used Socital’s online solution for personalization to grow email database size and increase average cart value.
The Results
116.67%
Increase email database
post GDPR
53.3%
increase in open rate on personalized emails
23%
ctr on
recommendations
6.77%
increase in AVG.
cart value
The Challenge
1.
CherryBox was looking for a solution to grow its customer list sustainably after GDPR went into effect.
2.
The brand wanted to increase retention by personalizing the customer experience.
3.
Drive increase in average cart value by ensuring maximum customer satisfaction.
The Solution
Socital implemented different personalization strategies, creating a customer-centric experience that matches the CherryBox brand:
ON-SITE PERSONALIZATION:
1. Using seasonal on-site campaigns with personalized offers and Calls-to-Action, we motivate first-time visitors to subscribe to CherryBox newsletter.
2. After capturing visitors’ data, we initiate a unique customer shopping journey by using our on-site recommendation tool.
3. Every visitor is then presented with a personalized Success Screen message and Call-to-Action to direct them to the relevant product page based on their preferences and gender.
EMAIL PERSONALIZATION
1. We analyse captured e-mails, identify gender, First Name, and translate them to the local language.
2. Socital easily integrates with Contact Pigeon and syncs subscribers’ data in real-time, which helps us to further segment audience.
3. We personalise the CherryBox newsletter by greeting subscribers with their First Name which increases open rate by 53,3%.
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