SEPHORA INCREASES REVENUE FROM EMAIL MARKETING WITH SOCITAL
Sephora increases revenue per newsletter subscriber by 142%
and recovers 5.22% of lost online shopping carts.
Higher revenue per subscriber from personalized email marketing
Increase in number of subscribers (in 9 months compared to lifetime)
Decrease in cart abandonment without incentives
Contribution to total e-shop's revenue from recovered orders
Objectives (Time frame: 9 months)
Innovation and Implementation
Sephora.gr used Socital’s platform for:
A. Welcome campaigns
B. Seasonal promotions
C. Cart abandonment
D. Exit intent onsite campaigns
E. Existing email list segmentation (extracting gender and first name)
We live in the era of the super-packed inbox and the super small attention span. Marketers compete every day for some of our extremely limited attention. On a global scale, all major retailers turn to personalization to tackle the problem.
Project: Cart Abandonment
Cart abandonment rate usually soars to 70%! Even though e-retailers use many tools to minimize this major leak in their sales funnels (one step checkout, retargeting, email automation, promo codes), little they do to eliminate abandonment in the real-time.