Sephora

SEPHORA INCREASES REVENUE
FROM EMAIL MARKETING WITH SOCITAL

Sephora increases revenue per newsletter subscriber by 142%
and recovers 5.22% of lost online shopping carts.

100 %
HIGHER REVENUE PER SUBSCRIBER
FROM PERSONALIZED EMAIL MARKETING
100 %
INCREASE IN NUMBER OF SUBSCRIBERS
(in 9 months compared to lifetime)
1 %
decrease IN CART ABANDONMENT
WITHOUT INCENTIVES
1 %
Contribution to total e-shop's revenue
from recovered orders

Objectives
(Time frame: 9 months)

Innovation and Implementation

Sephora subscribe popup

Sephora.gr used Socital’s platform for:

A. Welcome campaigns
B. Seasonal promotions
C. Cart abandonment
D. Exit intent onsite campaigns
E. Existing email list segmentation (extracting gender and first name)
Project:
Newsletter
We live in the era of the super-packed inbox and the super small attention span. Marketers compete every day for some of our extremely limited attention. On a global scale, all major retailers turn to personalization to tackle the problem.
Sephora newsletter
Project:
Cart Abandonment
Sephora cart abandonment
Cart abandonment rate usually soars to 70%! Even though e-retailers use many tools to minimize this major leak in their sales funnels (one step checkout, retargeting, email automation, promo codes), little they do to eliminate abandonment in the real-time.

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