Case Study – Leading Home Fashion Brand

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CASE STUDY

Leading home fashion brand increased average order value by 22%


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CASE STUDY

Leading home fashion brand increased average order value by 22%


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The Challenge

Our client faced numerous difficulties:
1. 70% Cart Abandonment rate and
2. Poor click-through rates,
leading to increased marketing budgets and
ineffective retargeting

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The Socital Mandate

1. Convert more of the store’s online traffic into known newsletter subscribers.
2. Create complete profiles for those subscribers
including name, gender, age, interests, brand affiliations
and behavioural data.
3. Build personalized experiences online based on
visitors’ behaviour.

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Offered a 10% discount for a purchase completed during the first visit to the store.

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Reduced the temptation to walk away empty handed.

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Created a sense of urgency encouraging customers to act immediately.

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Increased the total number of orders placed
in the e-shop by 152%

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Decreased the time between first and second
order by 30%.

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Increased engagement
with the brand.

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