Case Study – Leading Fashion E-shop

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CASE STUDY

Leading fashion e-shop increased sales by 2x


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CASE STUDY

Leading fashion e-shop increased sales by 2x


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The Challenge

The online retailer was using e-mail marketing as the major way of promoting new products and offers. As their mailing list was growing over time:
1. CTR was dropping below 1% and
2. Unsubscribe rate was hitting 0.5%.

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The Socital Mandate

1. Understand who their visitors are and what type of products they are most likely to buy based on their demographic, personality, interests and brand affiliations.
2. Find a way to sustainably expand their mailing list with the right customers.

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turned 65%
of their plain emails

to complete profiles

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segmented
their newsletter
by gender

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greet recipients
by their
first name

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used a mix of incentives based on visitors’ on-site journey

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differentiated
message

for men and women

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engaged with their visitors
at the moment
they were more likely
to submit their personal data

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